BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Welcoming members Director level and up\, to join up to 15 Mark
 eting Leaders in this executive round table discussion.Join Simon Ethier f
 rom adviso to discuss how economic uncertainty is reshaping customer loyal
 ty in Canada and what leading brands are doing to stay ahead.In this inter
 active Café\, participants will explore insights from LoyalT 2025\, the mo
 st comprehensive Canadian study on retail loyalty program performance. Tog
 ether\, we’ll unpack how inflation\, shifting consumer expectations\, and 
 new technologies are redefining what “loyalty” means in 2025 and beyond.Co
 me ready to collaborate and discuss.Proposed topics include:Redefining loy
 alty in an age of economic uncertaintyBalancing emotional vs. transactiona
 l engagement“Generosity” as a new loyalty performance metricHow data and A
 I are transforming loyalty economicsPlease submit your questions and come 
 prepared to chat. Only 15 spots available.
DTEND:20251125T190000Z
DTSTAMP:20260712T124450Z
DTSTART:20251125T180000Z
LOCATION:Ontario\,Canada\,Toronto\,145 Wellington St. W Suite 203
SEQUENCE:0
SUMMARY:CMA Café: How Economic Uncertainty Is Redefining Customer Loyalty
UID:RFCALITEM639194426906729994
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []"><strong>Welcoming me
 mbers Director level and up\, to join up to 15 Marketing Leaders in this e
 xecutive round table discussion.</strong></p><p><span style="background-co
 lor: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inherit\; font-si
 ze: inherit\; text-align: inherit\; text-transform: inherit\; word-spacing
 : normal\; caret-color: auto\; white-space: inherit">Join Simon Ethier fro
 m adviso to discuss how economic uncertainty is reshaping customer loyalty
  in Canada and what leading brands are doing to stay ahead.</span></p><p><
 span style="background-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-
 family: inherit\; font-size: inherit\; text-align: inherit\; text-transfor
 m: inherit\; word-spacing: normal\; caret-color: auto\; white-space: inher
 it">In this interactive Café\, participants will explore insights from Loy
 alT 2025\, the most comprehensive Canadian study on retail loyalty program
  performance. Together\, we’ll unpack how inflation\, shifting consumer ex
 pectations\, and new technologies are redefining what “loyalty” means in 2
 025 and beyond.</span></p><p><span style="background-color: rgba(0\, 0\, 0
 \, 0)\; color: inherit\; font-family: inherit\; font-size: inherit\; text-
 align: inherit\; text-transform: inherit\; word-spacing: normal\; caret-co
 lor: auto\; white-space: inherit">Come ready to collaborate and discuss.</
 span></p><p><span style="background-color: rgba(0\, 0\, 0\, 0)\; color: in
 herit\; font-family: inherit\; font-size: inherit\; text-align: inherit\; 
 text-transform: inherit\; word-spacing: normal\; caret-color: auto\; white
 -space: inherit">Proposed topics include:</span></p><ul class="bulletList"
 ><li><span style="background-color: rgba(0\, 0\, 0\, 0)\; color: inherit\;
  font-family: inherit\; font-size: inherit\; text-align: inherit\; text-tr
 ansform: inherit\; word-spacing: normal\; caret-color: auto\; white-space:
  inherit">Redefining loyalty in an age of economic uncertainty</span></li>
 <li>Balancing emotional vs. transactional engagement</li><li>“Generosity” 
 as a new loyalty performance metric</li><li>How data and AI are transformi
 ng loyalty economics</li></ul><p><strong style="background-color: rgba(0\,
  0\, 0\, 0)\; color: inherit\; font-size: inherit\; text-align: inherit\; 
 text-transform: inherit\; word-spacing: normal\; caret-color: auto\; white
 -space: inherit">Please submit your questions and come prepared to chat. O
 nly 15 spots available.</strong></p>
END:VEVENT
END:VCALENDAR