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DTSTART:20251102T020000
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BEGIN:VEVENT
DESCRIPTION:Important: This event takes place in Vancouver\, BC (Pacific Ti
 me). Our system shows Eastern Time\, but times listed have been adjusted f
 or Vancouver. The event begins at 8:30 AM Pacific/11:30 AM Eastern. Do not
  convert the times shown.Global Brand\, Local Soul: How brands that are un
 mistakably B.C. become internationally unforgettable.In BC\, brands are bu
 ilt at the crossroads of global influence\, regional pride\, and a deeply 
 values-driven audience. Join marketing leaders as they unpack how to stay 
 authentically Canadian—and unmistakably B.C.—while competing on an interna
 tional stage. We'll explore how today’s most trusted brands are earning cr
 edibility with B.C. consumers who expect substance over symbolism\, naviga
 ting cultural nuance\, economic pressures\, and West Coast sensibilities t
 o create work that resonates locally\, celebrated nationally\, and scales 
 globally in the realities of the current market.
DTEND:20260507T190000Z
DTSTAMP:20260505T080511Z
DTSTART:20260507T153000Z
LOCATION:British Columbia\,Canada\,Vancouver\,1038 Canada Pl Emerald Ballro
 om
SEQUENCE:0
SUMMARY:CMA Marketing Week: Vancouver: Global Brand\, Local Soul
UID:RFCALITEM639135507110064514
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []"><strong>Important:</
 strong> This event takes place in <strong>Vancouver\, BC (Pacific Time)</s
 trong>. Our system shows Eastern Time\, but times listed have been adjuste
 d for Vancouver. The event begins at <strong>8:30 AM Pacific/11:30 AM East
 ern</strong>. Do not convert the times shown.</p><p data-pm-slice="1 1 []"
 >Global Brand\, Local Soul: How brands that are unmistakably B.C. become i
 nternationally unforgettable.</p><p><span style="background-color: rgba(0\
 , 0\, 0\, 0)\; color: inherit\; font-family: inherit\; font-size: inherit\
 ; text-align: inherit\; text-transform: inherit\; word-spacing: normal\; c
 aret-color: auto\; white-space: inherit">In BC\, brands are built at the c
 rossroads of global influence\, regional pride\, and a deeply values-drive
 n audience. Join marketing leaders as they unpack how to stay authenticall
 y Canadian—and unmistakably B.C.—while competing on an international stage
 . We'll explore how today’s most trusted brands are earning credibility wi
 th B.C. consumers who expect substance over symbolism\, navigating cultura
 l nuance\, economic pressures\, and West Coast sensibilities to create wor
 k that resonates locally\, celebrated nationally\, and scales globally in 
 the realities of the current market.</span></p>
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