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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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DESCRIPTION:Do you need a navigator to help steer you through the intricaci
 es of Canada’s anti-spam (CASL) and privacy laws so you can understand dig
 ital communication rules and confidently engage with your audience? Tailor
 ed for marketers and facilitated by CMA Committee experts\, this interacti
 ve session offers a comprehensive overview that is practical and easy-to-u
 nderstand.Attendees will discuss real-life examples\, and learn how the ru
 les impact a range of marketing activities\, including:Online behavioural 
 advertising and cookiesSMS marketingReferral marketingB2B marketingSocial 
 media marketingE-mail list sharingContestsInstallation of computer program
 s and appsNavigating third-party data and service providersGroup rates: CM
 A offers special rates for groups of 6 or more. Please reach out to learni
 ng@thecma.ca&nbsp\;to take advantage of group rates. Note: For group rates
  to apply\, all registrations must be completed at the same time.
DTEND:20240917T163000Z
DTSTAMP:20260722T180426Z
DTSTART:20240917T140000Z
LOCATION:
SEQUENCE:0
SUMMARY:CASL & Privacy Essentials
UID:RFCALITEM639203258669332673
X-ALT-DESC;FMTTYPE=text/html:<p>Do you need a navigator to help steer you t
 hrough the intricacies of Canada’s anti-spam (CASL) and privacy laws so yo
 u can understand digital communication rules and confidently engage with y
 our audience? Tailored for marketers and facilitated by CMA Committee expe
 rts\, this interactive session offers a comprehensive overview that is pra
 ctical and easy-to-understand.<br></p><p>Attendees will discuss real-life 
 examples\, and learn how the rules impact a range of marketing activities\
 , including:</p><ul class="bulletList"><li>Online behavioural advertising 
 and cookies</li><li>SMS marketing</li><li>Referral marketing</li><li>B2B m
 arketing</li><li>Social media marketing</li><li>E-mail list sharing</li><l
 i>Contests</li><li>Installation of computer programs and apps</li><li>Navi
 gating third-party data and service providers</li></ul><hr><p><strong>Grou
 p rates: </strong>CMA offers special rates for groups of 6 or more. Please
  reach out to <a href="mailto:learning@thecma.ca">learning@thecma.ca</a>&n
 bsp\;to take advantage of group rates. Note: For group rates to apply\, al
 l registrations must be completed at the same time.</p>
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