BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Interested in attending CMAfutureproof virtually? Click here fo
 r more information.CMAfutureproof presented by LG2: Signal Through the Noi
 se - How Marketers Win in the Age of Infinite Choice.In an era where every
  brand can reach everyone\, the real challenge isn't access—it's influence
 . With fragmented customer journeys\, endless content streams\, and AI res
 haping the landscape\, how do marketers cut through the noise to drive gen
 uine behavior change?This year's CMAfutureproof explores what actually wor
 ks when everything else is just adding to the chaos.
DTEND:20260506T213000Z
DTSTAMP:20260428T165701Z
DTSTART:20260506T133000Z
LOCATION:Ontario\,Canada\,Toronto\,100 Queens Quay E 3 Floor
SEQUENCE:0
SUMMARY:[In-Person] CMA Marketing Week: CMAfutureproof\, presented by LG2 -
  (SOLD OUT)
UID:RFCALITEM639129778217421508
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">Interested in attend
 ing CMAfutureproof virtually? Click <a href="https://thecma.ca/events/deta
 il/2026/05/06/default-calendar/CMAfutureproof-virtual">here</a> for more i
 nformation.</p><p><span style="background-color: rgba(0\, 0\, 0\, 0)\; col
 or: inherit\; font-family: inherit\; font-size: inherit\; text-align: inhe
 rit\; text-transform: inherit\; word-spacing: normal\; caret-color: auto\;
  white-space: inherit">CMAfutureproof presented by LG2: Signal Through the
  Noise - How Marketers Win in the Age of Infinite Choice.</span></p><p><sp
 an style="background-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-fa
 mily: inherit\; font-size: inherit\; text-align: inherit\; text-transform:
  inherit\; word-spacing: normal\; caret-color: auto\; white-space: inherit
 ">In an era where every brand can reach everyone\, the real challenge isn'
 t access—it's influence. With fragmented customer journeys\, endless conte
 nt streams\, and AI reshaping the landscape\, how do marketers cut through
  the noise to drive genuine behavior change?</span></p><p><span style="bac
 kground-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inherit
 \; font-size: inherit\; text-align: inherit\; text-transform: inherit\; wo
 rd-spacing: normal\; caret-color: auto\; white-space: inherit">This year's
  CMAfutureproof explores what actually works when everything else is just 
 adding to the chaos.</span></p>
END:VEVENT
END:VCALENDAR