BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Join fellow marketing professionals for an interactive conversa tion designed exclusively for our mentorship community.Join us for an inte ractive in-person experience focused on building meaningful professional r elationships and expanding your network with confidence. This beginner-fri endly session will cover practical networking strategies\, effective commu nication techniques\, and tips for creating lasting connections. Attendees will have opportunities to engage in guided discussions and connect with fellow professionals in a welcoming environment. \;Barry Alexander\, C hief Marketing and Diversity Officer\, Canadian Marketing AssociationBarry is a passionate\, data-driven marketer who has served as a senior marketi ng and strategy leader on a diverse set of consumer brands. As Chief Marke ting and Diversity Officer\, Barry is responsible for all marketing\, even ts\, thought leadership and media efforts as well as spearheading our DEI impact initiatives and partnerships. Prior to the CMA\, Barry held senior marketing roles with Knix\, Iovate Health Sciences\, the Hamilton Tiger-Ca ts\, Maple Leaf Foods and Molson and has served as a member of the Humber Business Program Advisory Committee and as a mentor with the Black Talent Initiative.Jason Repovs\, Director of Marketing\, RBCA marketer who specia lizes in data-driven storytelling\, Jason has worked across nearly every L OB within Personal Banking. He has previously served as the President of o ne of the area's top-performing Toastmasters chapters\, and has mentored c olleagues in the areas of career progression\, leadership\, public speakin g and deckbuilding.Lisa Helm\, Director of Talent Growth and Culture\, RBC Lisa Helm is a Director of Talent Growth and Culture at RBC supporting the Personal Banking marketing team. She is an empathetic\, action-oriented l eader who excels at navigating complexity\, developing talent\, and bringi ng teams together to deliver impactful results. She is trusted for strong communication\, stakeholder management\, and a consistent ability to turn ambiguity into clear strategy &\; execution. DTEND:20260608T160000Z DTSTAMP:20260525T191210Z DTSTART:20260608T150000Z LOCATION:Ontario\,Canada\,Toronto\,88 Queen’s Quay West\, Suite 3102 SEQUENCE:0 SUMMARY:[In-Person] CMA Fireside Chat: Networking and Relationship Building 101 UID:RFCALITEM639153187300092977 X-ALT-DESC;FMTTYPE=text/html:

Join fellow marketing professionals for an interactive conversation designed exclusive ly for our mentorship community.

Join us for an intera ctive in-person experience focused on building meaningful professional rel ationships and expanding your network with confidence. This beginner-frien dly session will cover practical networking strategies\, effective communi cation techniques\, and tips for creating lasting connections. Attendees w ill have opportunities to engage in guided discussions and connect with fe llow professionals in a welcoming environment. \;

Barry Alexander\, Chief Marketing and Diversity Officer\, Canadian Marketing Association
Barry is a passionate\, data-driven marketer who has served as a senior marketing and strategy leader on a diverse set of consumer brands. As Chief Marketing and Diversity Officer\, Barry is responsible for all ma rketing\, events\, thought leadership and media efforts as well as spearhe ading our DEI impact initiatives and partnerships. Prior to the CMA\, Barr y held senior marketing roles with Knix\, Iovate Health Sciences\, the Ham ilton Tiger-Cats\, Maple Leaf Foods and Molson and has served as a member of the Humber Business Program Advisory Committee and as a mentor with the Black Talent Initiative.

Jason Repovs\, Director of Marketing\, RBC
A marketer who specializes in data-driven storytelling\, Jason ha s worked across nearly every LOB within Personal Banking. He has previousl y served as the President of one of the area's top-performing Toastmasters chapters\, and has mentored colleagues in the areas of career progression \, leadership\, public speaking and deckbuilding.

Lisa Helm\, Director of Tal ent Growth and Culture\, RBC
Lisa Helm is a Director of T alent Growth and Culture at RBC supporting the Personal Banking marketing team. She is an empathetic\, action-oriented leader who excels at navigati ng complexity\, developing talent\, and bringing teams together to deliver impactful results. She is trusted for strong communication\, stakeholder management\, and a consistent ability to turn ambiguity into clear strateg y &\; execution.

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