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DTSTART:20251102T020000
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DESCRIPTION:There is no role in marketing or sales that doesn't rely on you
 r ability to influence and persuade. As a marketer\, you are constantly ne
 gotiating\, whether it is selling a new campaign idea\, working with your 
 agencies or in discussion with your vendors.&nbsp\;Contrary to what most p
 eople think\, influence and negotiation are learned skills\, and very few 
 people are born with the natural talent of perfect communication\, especia
 lly under pressure.&nbsp\;While many of us have logical frameworks and pro
 cesses we follow\, the world of psychology and behavioural science holds a
  treasure trove of concepts and tools that can make you more effective\, a
 nd improve your outcomes in sales and marketing. &nbsp\;To address this op
 portunity\, we scour the research on persuasion and influence to bring you
  the most actionable way to increase your impact.&nbsp\;The session begins
  with an overview of the emotional nature of decision making\, brought to 
 life with real world marketing examples. This leads to the 3 Basic Human T
 ruths of persuasion and change which is a framework that you can apply to 
 almost any scenario.&nbsp\;From there\, we jump into some of the most powe
 rful\, tactical psychological concepts with examples and interactive exerc
 ises to help you learn to apply them to common challenges faced by markete
 rs.By the end of the session\, all participants will have a better underst
 anding of the psychology of change and decision making\, key tactical appr
 oaches to improve their powers of persuasion and spend time ideating how t
 o apply to their current business challenges.&nbsp\;Group rates: CMA offer
 s special rates for groups of 6 or more. Please reach out to learning@thec
 ma.ca to take advantage of group rates.&nbsp\;
DTEND:20250331T163000Z
DTSTAMP:20260719T222115Z
DTSTART:20250331T140000Z
LOCATION:Ontario\,Canada\,Toronto\,145 Wellington St. W Suite 203
SEQUENCE:0
SUMMARY:Captivate: The Psychology of Persuasion for Impactful Sales & Marke
 ting
UID:RFCALITEM639200820751287828
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">There is no role in 
 marketing or sales that doesn't rely on your ability to <em>influence</em>
  and <em>persuade</em>. As a marketer\, you are constantly negotiating\, w
 hether it is selling a new campaign idea\, working with your agencies or i
 n discussion with your vendors.&nbsp\;</p><p>Contrary to what most people 
 think\, influence and negotiation are learned skills\, and very few people
  are born with the natural talent of perfect communication\, especially un
 der pressure.&nbsp\;</p><p>While many of us have logical frameworks and pr
 ocesses we follow\, the world of psychology and behavioural science holds 
 a treasure trove of concepts and tools that can make you more effective\, 
 and improve your outcomes in sales and marketing. &nbsp\;</p><p>To address
  this opportunity\, we scour the research on persuasion and influence to b
 ring you the most actionable way to increase your impact.&nbsp\;</p><p>The
  session begins with an overview of the emotional nature of decision makin
 g\, brought to life with real world marketing examples. This leads to the 
 3 Basic Human Truths of persuasion and change which is a framework that yo
 u can apply to almost any scenario.&nbsp\;</p><p>From there\, we jump into
  some of the most powerful\, tactical psychological concepts with examples
  and interactive exercises to help you learn to apply them to common chall
 enges faced by marketers.</p><p>By the end of the session\, all participan
 ts will have a better understanding of the psychology of change and decisi
 on making\, key tactical approaches to improve their powers of persuasion 
 and spend time ideating how to apply to their current business challenges.
 &nbsp\;</p><hr><p><strong>Group rates: </strong>CMA offers special rates f
 or groups of 6 or more. Please reach out to <a href="mailto:learning@thecm
 a.ca">learning@thecma.ca</a> to take advantage of group rates.&nbsp\;</p>
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