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DESCRIPTION:The Digital Marketing Strategy course is a 10-week long program
 \, designed for marketing professionals\, managers\, directors and leaders
 \, as well as small business owners and entrepreneurs.\nThe course will wa
 lk you through the essential elements of building a digital marketing stra
 tegy plan\, from understanding and serving your ideal customers and settin
 g digital marketing objectives\, to content strategy and modern marketing 
 management models.\nTaking a 10\,000 foot view\, this course assumes you h
 ave working digital marketing knowledge and are looking for a way to organ
 ize your efforts in order to reach real business goals. While we will not 
 be diving into minutia and details of each particular platform\, there are
  additional resources available should you choose to take a deeper dive.\n
 This course is applicable to both small businesses and enterprise-level or
 ganizations. The methods explored are scalable from a multi-year strategy 
 to campaign level executions.\nAlong the way you will be applying your kno
 wledge by completing assignments and participating in open discussions. At
  the end of the course\, you will be developing a simple digital marketing
  strategy plan based on a real-world scenario.\n\nGroup rates:&nbsp\;CMA o
 ffers special rates for groups of 6 or more. Please reach out to&nbsp\;lea
 rning@thecma.ca&nbsp\;to take advantage of group rates. Note: for group ra
 tes to apply\, all registrations must be completed at the same time.
DTEND:20261215T043000Z
DTSTAMP:20260516T231427Z
DTSTART:20260928T130000Z
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SUMMARY:Digital Marketing Strategy Fall 2026
UID:RFCALITEM639145556678028926
X-ALT-DESC;FMTTYPE=text/html:<p>The Digital Marketing Strategy course is a 
 10-week long program\, designed for marketing professionals\, managers\, d
 irectors and leaders\, as well as small business owners and entrepreneurs.
 </p>\n<p>The course will walk you through the essential elements of buildi
 ng a digital marketing strategy plan\, from understanding and serving your
  ideal customers and setting digital marketing objectives\, to content str
 ategy and modern marketing management models.</p>\n<p>Taking a 10\,000 foo
 t view\, this course assumes you have working digital marketing knowledge 
 and are looking for a way to organize your efforts in order to reach real 
 business goals. While we will not be diving into minutia and details of ea
 ch particular platform\, there are additional resources available should y
 ou choose to take a deeper dive.</p>\n<p>This course is applicable to both
  small businesses and enterprise-level organizations. The methods explored
  are scalable from a multi-year strategy to campaign level executions.</p>
 \n<p>Along the way you will be applying your knowledge by completing assig
 nments and participating in open discussions. At the end of the course\, y
 ou will be developing a simple digital marketing strategy plan based on a 
 real-world scenario.</p>\n<hr>\n<p><strong>Group rates:&nbsp\;</strong>CMA
  offers special rates for groups of 6 or more. Please reach out to&nbsp\;<
 a href="mailto:learning@thecma.ca">learning@thecma.ca</a>&nbsp\;to take ad
 vantage of group rates. Note: for group rates to apply\, all registrations
  must be completed at the same time.</p>
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