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DTSTART:20251102T020000
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TZNAME:Eastern Standard Time
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DTSTART:20250301T020000
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DESCRIPTION:In today’s complex marketing environment\, organizations are ex
 pected to balance long-term brand development with measurable business gro
 wth. However\, many marketing teams operate with fragmented initiatives ra
 ther than a clearly defined strategy that aligns marketing activities with
  broader organizational objectives.&nbsp\;This session focuses on how mark
 eters can develop structured marketing strategies that connect brand posit
 ioning\, customer insight\, and growth priorities into a cohesive framewor
 k. Participants will explore how to translate business objectives into mar
 keting direction\, define strategic priorities\, and align cross-functiona
 l teams around a shared vision for growth.&nbsp\;Through practical framewo
 rks\, case studies\, and guided exercises\, participants will learn how to
  design marketing strategies that not only guide execution across channels
  but also contribute meaningfully to long-term business outcomes.&nbsp\;Th
 e session emphasizes strategic clarity\, disciplined prioritization\, and 
 the ability to connect marketing initiatives to sustainable organizational
  growth.&nbsp\;Group rates: CMA offers special rates for groups of 6 or mo
 re. Please reach out to learning@thecma.ca&nbsp\;to take advantage of grou
 p rates. Note: for group rates to apply\, all registrations must be comple
 ted at the same time.
DTEND:20260603T203000Z
DTSTAMP:20260426T120731Z
DTSTART:20260603T180000Z
LOCATION:
SEQUENCE:0
SUMMARY:Strategic Marketing Development & Growth Alignment
UID:RFCALITEM639127876519273657
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">In today’s complex m
 arketing environment\, organizations are expected to balance long-term bra
 nd development with measurable business growth. However\, many marketing t
 eams operate with fragmented initiatives rather than a clearly defined str
 ategy that aligns marketing activities with broader organizational objecti
 ves.&nbsp\;</p><p>This session focuses on how marketers can develop struct
 ured marketing strategies that connect brand positioning\, customer insigh
 t\, and growth priorities into a cohesive framework. Participants will exp
 lore how to translate business objectives into marketing direction\, defin
 e strategic priorities\, and align cross-functional teams around a shared 
 vision for growth.&nbsp\;</p><p>Through practical frameworks\, case studie
 s\, and guided exercises\, participants will learn how to design marketing
  strategies that not only guide execution across channels but also contrib
 ute meaningfully to long-term business outcomes.&nbsp\;</p><p>The session 
 emphasizes strategic clarity\, disciplined prioritization\, and the abilit
 y to connect marketing initiatives to sustainable organizational growth.&n
 bsp\;</p><p><strong>Group rates: </strong>CMA offers special rates for gro
 ups of 6 or more. Please reach out to <span style="text-decoration: underl
 ine"><a href="mailto:learning@thecma.ca">learning@thecma.ca</a></span>&nbs
 p\;to take advantage of group rates. Note: for group rates to apply\, all 
 registrations must be completed at the same time.</p>
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