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DTSTART:20251102T020000
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DESCRIPTION:Marketing today isn’t just a function\; it’s a full-time respon
 sibility. And for many professionals\, it’s a team of one.This program is 
 designed for one-person marketing teams and very small marketing teams res
 ponsible for planning\, executing\, and delivering results without the str
 ucture of a larger department. Learn how to prioritize\, plan\, and execut
 e your marketing more effectively\, using practical frameworks\, smarter w
 orkflows\, and AI to get more done with less.Across Canada\, thousands of 
 professionals are running a marketing department of one or working within 
 a very small marketing team—expected to plan\, create\, execute\, and deli
 ver results without the structure\, resources\, or support of a traditiona
 l marketing department. They are the Swiss Army Knife marketers of their o
 rganizations: expected to think strategically\, execute tactically\, and k
 eep everything moving\, often with limited time\, budget\, and support.If 
 you’ve ever felt like you’re the entire marketing department\, you’re not 
 alone.This two-part virtual program is designed specifically for that real
 ity. Blending essential marketing fundamentals with practical tools\, temp
 lates\, and real-world workflows\, this seminar focuses on what solo marke
 ters actually need to get the job done. Participants will work through how
  to prioritize\, plan\, create\, and execute marketing activities more eff
 ectively without overcomplicating the process. Just as importantly\, they 
 will learn how to communicate\, influence\, and collaborate with others ac
 ross the organization to get work approved\, supported\, and executed. AI 
 is integrated throughout as a practical support tool to help speed up thin
 king\, improve output\, and make day-to-day work more efficient.Delivered 
 over two sessions\, the program gives participants the opportunity to appl
 y what they’ve learned between sessions and come back with sharper questio
 ns\, stronger thinking\, and more relevant work.Through guided exercises a
 nd hands-on examples\, participants will leave with a clearer way to run m
 arketing as a function—not just react to it as a series of tasks.Group rat
 es: CMA offers special rates for groups of 6 or more. Please reach out to 
 learning@thecma.ca&nbsp\;to take advantage of group rates. Note: for group
  rates to apply\, all registrations must be completed at the same time.
DTEND:20260709T163000Z
DTSTAMP:20260604T200016Z
DTSTART:20260709T140000Z
LOCATION:
SEQUENCE:0
SUMMARY:The Marketing Department of One: Strategy\, Execution & AI for Solo
  Marketers
UID:RFCALITEM639161856162546975
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">Marketing today isn’
 t just a function\; it’s a full-time responsibility. And for many professi
 onals\, it’s a team of one.<br></p><p>This program is designed for one-per
 son marketing teams and very small marketing teams responsible for plannin
 g\, executing\, and delivering results without the structure of a larger d
 epartment. Learn how to prioritize\, plan\, and execute your marketing mor
 e effectively\, using practical frameworks\, smarter workflows\, and AI to
  get more done with less.<br></p><p>Across Canada\, thousands of professio
 nals are running a marketing department of one or working within a very sm
 all marketing team—expected to plan\, create\, execute\, and deliver resul
 ts without the structure\, resources\, or support of a traditional marketi
 ng department. They are the Swiss Army Knife marketers of their organizati
 ons: expected to think strategically\, execute tactically\, and keep every
 thing moving\, often with limited time\, budget\, and support.<br></p><p>I
 f you’ve ever felt like you’re the entire marketing department\, you’re no
 t alone.<br></p><p>This two-part virtual program is designed specifically 
 for that reality. Blending essential marketing fundamentals with practical
  tools\, templates\, and real-world workflows\, this seminar focuses on wh
 at solo marketers actually need to get the job done. Participants will wor
 k through how to prioritize\, plan\, create\, and execute marketing activi
 ties more effectively without overcomplicating the process. Just as import
 antly\, they will learn how to communicate\, influence\, and collaborate w
 ith others across the organization to get work approved\, supported\, and 
 executed. AI is integrated throughout as a practical support tool to help 
 speed up thinking\, improve output\, and make day-to-day work more efficie
 nt.<br></p><p>Delivered over two sessions\, the program gives participants
  the opportunity to apply what they’ve learned between sessions and come b
 ack with sharper questions\, stronger thinking\, and more relevant work.<b
 r></p><p>Through guided exercises and hands-on examples\, participants wil
 l leave with a clearer way to run marketing as a function—not just react t
 o it as a series of tasks.<br></p><p><strong>Group rates: </strong>CMA off
 ers special rates for groups of 6 or more. Please reach out to <span style
 ="text-decoration: underline"><a href="mailto:learning@thecma.ca">learning
 @thecma.ca</a></span>&nbsp\;to take advantage of group rates. Note: for gr
 oup rates to apply\, all registrations must be completed at the same time.
 </p>
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