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DESCRIPTION:The Digital Marketing Strategy course is a 10-week long program
 \, designed for marketing professionals\, managers\, directors and leaders
 \, as well as small business owners and entrepreneurs.The course will walk
  you through the essential elements of building a digital marketing strate
 gy plan\, from understanding and serving your ideal customers and setting 
 digital marketing objectives\, to content strategy and modern marketing ma
 nagement models.Taking a 10\,000 foot view\, this course assumes you have 
 working digital marketing knowledge and are looking for a way to organize 
 your efforts in order to reach real business goals. While we will not be d
 iving into minutia and details of each particular platform\, there are add
 itional resources available should you choose to take a deeper dive.This c
 ourse is applicable to both small businesses and enterprise-level organiza
 tions. The methods explored are scalable from a multi-year strategy to cam
 paign level executions.Along the way you will be applying your knowledge b
 y completing assignments and participating in open discussions. At the end
  of the course\, you will be developing a simple digital marketing strateg
 y plan based on a real-world scenario.Group rates:&nbsp\;CMA offers specia
 l rates for groups of 6 or more. Please reach out to&nbsp\;learning@thecma
 .ca&nbsp\;to take advantage of group rates. Note: for group rates to apply
 \, all registrations must be completed at the same time.
DTEND:20241202T043000Z
DTSTAMP:20261012T094425Z
DTSTART:20240923T130000Z
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SUMMARY:Digital Marketing Strategy Fall 2024
UID:RFCALITEM639273806657358323
X-ALT-DESC;FMTTYPE=text/html:<p>The Digital Marketing Strategy course is a 
 10-week long program\, designed for marketing professionals\, managers\, d
 irectors and leaders\, as well as small business owners and entrepreneurs.
 </p><p>The course will walk you through the essential elements of building
  a digital marketing strategy plan\, from understanding and serving your i
 deal customers and setting digital marketing objectives\, to content strat
 egy and modern marketing management models.</p><p>Taking a 10\,000 foot vi
 ew\, this course assumes you have working digital marketing knowledge and 
 are looking for a way to organize your efforts in order to reach real busi
 ness goals. While we will not be diving into minutia and details of each p
 articular platform\, there are additional resources available should you c
 hoose to take a deeper dive.</p><p>This course is applicable to both small
  businesses and enterprise-level organizations. The methods explored are s
 calable from a multi-year strategy to campaign level executions.</p><p>Alo
 ng the way you will be applying your knowledge by completing assignments a
 nd participating in open discussions. At the end of the course\, you will 
 be developing a simple digital marketing strategy plan based on a real-wor
 ld scenario.</p><hr><p><strong>Group rates:&nbsp\;</strong>CMA offers spec
 ial rates for groups of 6 or more. Please reach out to&nbsp\;<a href="mail
 to:learning@thecma.ca">learning@thecma.ca</a>&nbsp\;to take advantage of g
 roup rates. Note: for group rates to apply\, all registrations must be com
 pleted at the same time.</p>
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