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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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TZNAME:Eastern Standard Time
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DTSTART:20250301T020000
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TZNAME:Eastern Daylight Time
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BEGIN:VEVENT
DESCRIPTION:Welcoming members Director level and up\, to join up to 15 Mark
 eting Leaders in this executive round table discussion.Join Victoria Kirk\
 , a 20-year PR veteran\, Founder of Verified Communications\, and former P
 R lead at Gap Inc.\, with experience at top agencies NATIONAL and Cossette
 .In an age of consumer skepticism\, PR has never been more critical. While
  the media landscape continues to evolve\, one thing remains constant: PR 
 is—and always has been—about credibility and trust.In this conversation\, 
 we will explore:Emerging trends in PR and what’s shaping them – from the r
 ise of newsfluencers to the evolution of the corporate newsroom.Why major 
 brands like Nike and Burger King are shifting from performance marketing t
 o a brand-first approach – and how PR plays a pivotal role in the mix thro
 ugh building brands\, while driving search. How to build your digital foot
 print with the power of PR and storytelling – turning media coverage into 
 lasting influence.Tactical tips to capture press interest – what journalis
 ts and media gatekeepers look for and how to stand out in a crowded landsc
 ape.Please submit your questions and come prepared to chat. Only 15 spots 
 available.
DTEND:20250318T180000Z
DTSTAMP:20260516T230323Z
DTSTART:20250318T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:CMA Café: The changing face of PR : How can you build Your Digital 
 Footprint?
UID:RFCALITEM639145550031258429
X-ALT-DESC;FMTTYPE=text/html:<h2 data-pm-slice="1 1 []">Welcoming members D
 irector level and up\, to join up to 15 Marketing Leaders in this executiv
 e round table discussion.</h2><p><span style="background-color: rgba(0\, 0
 \, 0\, 0)\; color: inherit\; font-family: inherit\; font-size: inherit\; t
 ext-align: inherit\; text-transform: inherit\; word-spacing: normal\; care
 t-color: auto\; white-space: inherit">Join Victoria Kirk\, a 20-year PR ve
 teran\, Founder of Verified Communications\, and former PR lead at Gap Inc
 .\, with experience at top agencies NATIONAL and Cossette.</span></p><p><s
 pan style="background-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-f
 amily: inherit\; font-size: inherit\; text-align: inherit\; text-transform
 : inherit\; word-spacing: normal\; caret-color: auto\; white-space: inheri
 t">In an age of consumer skepticism\, PR has never been more critical. Whi
 le the media landscape continues to evolve\, one thing remains constant: P
 R is—and always has been—about credibility and trust.</span></p><p><span s
 tyle="background-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family
 : inherit\; font-size: inherit\; text-align: inherit\; text-transform: inh
 erit\; word-spacing: normal\; caret-color: auto\; white-space: inherit">In
  this conversation\, we will explore:</span></p><ul class="bulletList"><li
 >Emerging trends in PR and what’s shaping them – from the rise of newsflue
 ncers to the evolution of the corporate newsroom.</li><li>Why major brands
  like Nike and Burger King are shifting from performance marketing to a br
 and-first approach – and how PR plays a pivotal role in the mix through bu
 ilding brands\, while driving search. </li><li>How to build your digital f
 ootprint with the power of PR and storytelling – turning media coverage in
 to lasting influence.</li><li>Tactical tips to capture press interest – wh
 at journalists and media gatekeepers look for and how to stand out in a cr
 owded landscape.</li></ul><p><strong>Please submit your questions and come
  prepared to chat. Only 15 spots available.</strong></p>
END:VEVENT
END:VCALENDAR