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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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TZNAME:Eastern Standard Time
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DTSTART:20250301T020000
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BEGIN:VEVENT
DESCRIPTION:CMA’s Public Affairs and Thought Leadership team are excited to
  present a new future forward virtual event “Building Trust as Technology 
 Transforms. This event confronts pivotal ethical and regulatory developmen
 ts impacting data-driven marketing.\nThe event features expert insights fr
 om marketing\, privacy and AI leaders across Canada\, Including:\n\n    A 
 fireside chat with federal Privacy Commissioner Philippe Dufresne\, on “Ge
 tting Consent Right”\, with references to recent decisions by the Privacy 
 Commissioner and what they mean for marketing activities – from offline co
 nversion tools to geolocation tracking.\n    \n    Ethical considerations 
 when leveraging AI to support data-driven marketing\, and emerging best pr
 actices for marketers.\n    \n    \n    What Canada’s proposed privacy law
 \, the Consumer Privacy Protection Act\, would mean for marketing practice
 s\, including changes to the treatment of minors’ data and de-identified d
 ata.\n    \n    The impact of Quebec’s new privacy law\, Law 25\, and how 
 marketers can adjust to the new requirements – including an express consen
 t requirement for technologies that identify\, locate and profile consumer
 s.\n
DTEND:20231012T184500Z
DTSTAMP:20260722T191516Z
DTSTART:20231012T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:Virtual - Building Trust as Technology Transforms
UID:RFCALITEM639203301165043756
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 3 []">CMA’s Public Affairs
  and Thought Leadership team are excited to present a new future forward v
 irtual event “Building Trust as Technology Transforms. This event confront
 s pivotal ethical and regulatory developments impacting data-driven market
 ing.</p>\n<p>The event features expert insights from marketing\, privacy a
 nd AI leaders across Canada\, Including:</p>\n<ul>\n    <li>A fireside cha
 t with federal Privacy Commissioner Philippe Dufresne\, on “Getting Consen
 t Right”\, with references to recent decisions by the Privacy Commissioner
  and what they mean for marketing activities – from offline conversion too
 ls to geolocation tracking.</li>\n    <li data-list-indent="1" data-list-t
 ype="bulleted">\n    <p>Ethical considerations when leveraging AI to suppo
 rt data-driven marketing\, and emerging best practices for marketers.</p>\
 n    </li>\n    <li data-list-indent="1" data-list-type="bulleted">\n    <
 p>What Canada’s proposed privacy law\, the Consumer Privacy Protection Act
 \, would mean for marketing practices\, including changes to the treatment
  of minors’ data and de-identified data.</p>\n    </li>\n    <li>The impac
 t of Quebec’s new privacy law\, Law 25\, and how marketers can adjust to t
 he new requirements – including an express consent requirement for technol
 ogies that identify\, locate and profile consumers.</li>\n</ul>
END:VEVENT
END:VCALENDAR