BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Marketing today isn’t just a function\; it’s a full-time respon sibility. And for many professionals\, it’s a team of one.This program is designed for one-person marketing teams and very small marketing teams res ponsible for planning\, executing\, and delivering results without the str ucture of a larger department. Learn how to prioritize\, plan\, and execut e your marketing more effectively\, using practical frameworks\, smarter w orkflows\, and AI to get more done with less.Across Canada\, thousands of professionals are running a marketing department of one or working within a very small marketing team—expected to plan\, create\, execute\, and deli ver results without the structure\, resources\, or support of a traditiona l marketing department. They are the Swiss Army Knife marketers of their o rganizations: expected to think strategically\, execute tactically\, and k eep everything moving\, often with limited time\, budget\, and support.If you’ve ever felt like you’re the entire marketing department\, you’re not alone.This two-part virtual program is designed specifically for that real ity. Blending essential marketing fundamentals with practical tools\, temp lates\, and real-world workflows\, this seminar focuses on what solo marke ters actually need to get the job done. Participants will work through how to prioritize\, plan\, create\, and execute marketing activities more eff ectively without overcomplicating the process. Just as importantly\, they will learn how to communicate\, influence\, and collaborate with others ac ross the organization to get work approved\, supported\, and executed. AI is integrated throughout as a practical support tool to help speed up thin king\, improve output\, and make day-to-day work more efficient.Delivered over two sessions\, the program gives participants the opportunity to appl y what they’ve learned between sessions and come back with sharper questio ns\, stronger thinking\, and more relevant work.Through guided exercises a nd hands-on examples\, participants will leave with a clearer way to run m arketing as a function—not just react to it as a series of tasks.Group rat es: \;CMA offers special rates for groups of 6 or more. Please reach o ut to \;learning@thecma.ca \;to take advantage of group rates. Not e: for group rates to apply\, all registrations must be completed at the s ame time. DTEND:20260728T163000Z DTSTAMP:20260604T200545Z DTSTART:20260728T140000Z LOCATION: SEQUENCE:0 SUMMARY:The Marketing Department of One: Strategy\, Execution & AI for Solo Marketers UID:RFCALITEM639161859453141039 X-ALT-DESC;FMTTYPE=text/html:

Marketing today isn’t just a function\; it’s a full-time respons ibility. And for many professionals\, it’s a team of one.

This p rogram is designed for one-person marketing teams and very small marketing teams responsible for planning\, executing\, and delivering results witho ut the structure of a larger department. Learn how to prioritize\, plan\, and execute your marketing more effectively\, using practical frameworks\, smarter workflows\, and AI to get more done with less.

Across C anada\, thousands of professionals are running a marketing department of o ne or working within a very small marketing team—expected to plan\, create \, execute\, and deliver results without the structure\, resources\, or su pport of a traditional marketing department. They are the Swiss Army Knife marketers of their organizations: expected to think strategically\, execu te tactically\, and keep everything moving\, often with limited time\, bud get\, and support.

If you’ve ever felt like you’re the entire ma rketing department\, you’re not alone.

This two-part virtual pro gram is designed specifically for that reality. Blending essential marketi ng fundamentals with practical tools\, templates\, and real-world workflow s\, this seminar focuses on what solo marketers actually need to get the j ob done. Participants will work through how to prioritize\, plan\, create\ , and execute marketing activities more effectively without overcomplicati ng the process. Just as importantly\, they will learn how to communicate\, influence\, and collaborate with others across the organization to get wo rk approved\, supported\, and executed. AI is integrated throughout as a p ractical support tool to help speed up thinking\, improve output\, and mak e day-to-day work more efficient.

Delivered over two sessions\, the program gives participants the opportunity to apply what they’ve learn ed between sessions and come back with sharper questions\, stronger thinki ng\, and more relevant work.

Through guided exercises and hands- on examples\, participants will leave with a clearer way to run marketing as a function—not just react to it as a series of tasks.

Group rates: \;CMA offers special rates for groups of 6 or m ore. Please reach out to \;learnin g@thecma.ca \;to take advantage of group rates. Note: for group ra tes to apply\, all registrations must be completed at the same time.

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