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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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DTSTART:20250301T020000
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BEGIN:VEVENT
DESCRIPTION:Join fellow Chartered Marketers and CM Learners for an interact
 ive conversation designed exclusively for the CM community. To register\, 
 please enter your provided access code. &nbsp\;B2B marketing continues to 
 be a critical growth driver across industries\, yet many marketers struggl
 e to translate foundational concepts into effective\, real-world programs.
  Compared to B2C\, B2B marketing requires navigating longer decision cycle
 s\, multiple stakeholders\, and a greater need to clearly demonstrate busi
 ness value — but many teams continue to rely on tactics that don’t align w
 ith how business buyers actually make decisions.This session explores the 
 most common gaps in how B2B marketing is approached today\, from unclear t
 arget definition and weak value propositions to misaligned channel strateg
 ies and over-reliance on short-term tactics. Drawing on real-world experie
 nce and practical frameworks\, this session will introduce a simplified wa
 y to think about B2B marketing that participants can begin applying immedi
 ately.
DTEND:20260624T170000Z
DTSTAMP:20260426T021403Z
DTSTART:20260624T160000Z
LOCATION:
SEQUENCE:0
SUMMARY:CM Townhall - B2B Marketing: What Most Marketers Get Wrong - and Ho
 w to Fix It
UID:RFCALITEM639127520431043846
X-ALT-DESC;FMTTYPE=text/html:<p><strong>Join fellow Chartered Marketers and
  CM Learners for an interactive conversation designed exclusively for the 
 CM community.</strong><strong> To register\, please enter your provided ac
 cess code. </strong>&nbsp\;<strong></strong></p><p>B2B marketing continues
  to be a critical growth driver across industries\, yet many marketers str
 uggle to translate foundational concepts into effective\, real-world progr
 ams. Compared to B2C\, B2B marketing requires navigating longer decision c
 ycles\, multiple stakeholders\, and a greater need to clearly demonstrate 
 business value — but many teams continue to rely on tactics that don’t ali
 gn with how business buyers actually make decisions.</p><p>This session ex
 plores the most common gaps in how B2B marketing is approached today\, fro
 m unclear target definition and weak value propositions to misaligned chan
 nel strategies and over-reliance on short-term tactics. Drawing on real-wo
 rld experience and practical frameworks\, this session will introduce a si
 mplified way to think about B2B marketing that participants can begin appl
 ying immediately.</p>
END:VEVENT
END:VCALENDAR