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DTSTART:20251102T020000
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BEGIN:VEVENT
DESCRIPTION:REGISTER NOWAs artificial intelligence rapidly reshapes the mar
keting landscape\, leaders are being challenged to move beyond experimenta
tion and translate AI potential into meaningful business impact.Building o
n Microsoft’s CMA Café discussion\, this virtual session expands the conve
rsation for a broader audience\, offering a strategic perspective on what
it means to lead at the AI frontier. Attendees will explore how AI is rede
fining creativity\, customer engagement\, measurement\, and trust — and ho
w marketing organizations can evolve from testing new tools to embedding A
I as a core capability.Through Microsoft’s Becoming Frontier vision\, this
session will help marketing leaders understand how AI is shifting the rol
e of marketing from execution to orchestration — empowering teams\, enhanc
ing decision-making\, and enabling new ways to create value.Designed as a
presentation-led experience with a live Q&\;A\, this session will equip
attendees with a clear framework for navigating the next era of marketing
with confidence\, responsibility\, and impact.
DTEND:20260311T153000Z
DTSTAMP:20260420T001727Z
DTSTART:20260311T140000Z
LOCATION:
SEQUENCE:0
SUMMARY:Beyond the Frontier: How AI Is Redefining the Future of Marketing\,
Microsoft Exclusive Experience
UID:RFCALITEM639122266473638228
X-ALT-DESC;FMTTYPE=text/html:REGISTER NOW
As artificial intelligence rapidly reshapes the market
ing landscape\, leaders are being challenged to move beyond experimentatio
n and translate AI potential into meaningful business impact.
B
uilding on Microsoft’s CMA Café discussion\, this virtual session expands
the conversation for a broader audience\, offering a strategic perspective
on what it means to lead at the AI frontier. Attendees will explore
how AI is redefining creativity\, customer engagement\, measurement\, and
trust — and how marketing organizations can evolve from testing new tools
to embedding AI as a core capability.
Through Microsoft’
s Becomin
g Frontier vision\, this session will help marketing leaders
understand how AI is shifting the role of marketing from execution to orc
hestration — empowering teams\, enhancing decision-making\, and enabling n
ew ways to create value.
Designed as a presentation-led
experience with a live Q&\;A\, this session will equip attendees with a
clear framework for navigating the next era of marketing with confidence\
, responsibility\, and impact.
END:VEVENT
END:VCALENDAR