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DESCRIPTION:The Digital Marketing Strategy course is an 11-week long progra
m\, designed for marketing professionals\, managers\, directors and leader
s\, as well as small business owners and entrepreneurs.The course will wal
k you through the essential elements of building a digital marketing strat
egy plan\, from understanding and serving your ideal customers and setting
digital marketing objectives\, to content strategy and modern marketing m
anagement models.Taking a 10\,000 foot view\, this course assumes you have
working digital marketing knowledge and are looking for a way to organize
your efforts in order to reach real business goals. While we will not be
diving into minutia and details of each particular platform\, there are ad
ditional resources available should you choose to take a deeper dive.This
course is applicable to both small businesses and enterprise-level organiz
ations. The methods explored are scalable from a multi-year strategy to ca
mpaign level executions.Along the way\, you will be applying your knowledg
e by completing assignments and participating in open discussions. At the
end of the course\, you will be developing a simple digital marketing stra
tegy plan based on a real-world scenario.Group rates: \;CMA offers spe
cial rates for groups of 6 or more. Please reach out to \;learning@the
cma.ca \;to take advantage of group rates. Note: for group rates to ap
ply\, all registrations must be completed at the same time.
DTEND:20260922T033000Z
DTSTAMP:20260426T121207Z
DTSTART:20260706T130000Z
LOCATION:
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SUMMARY:Digital Marketing Strategy Summer 2026
UID:RFCALITEM639127879274609407
X-ALT-DESC;FMTTYPE=text/html:The Digital Marketin
g Strategy course is an 11-week long program\, designed for marketing prof
essionals\, managers\, directors and leaders\, as well as small business o
wners and entrepreneurs.
The course will walk you through the e
ssential elements of building a digital marketing strategy plan\, from und
erstanding and serving your ideal customers and setting digital marketing
objectives\, to content strategy and modern marketing management models.
Taking a 10\,000 foot view\, this course assumes you have
working digital marketing knowledge and are looking for a way to organize
your efforts in order to reach real business goals. While we will not be
diving into minutia and details of each particular platform\, there are ad
ditional resources available should you choose to take a deeper dive.
This course is applicable to both small businesses and enter
prise-level organizations. The methods explored are scalable from a multi-
year strategy to campaign level executions.
Along the wa
y\, you will be applying your knowledge by completing assignments and part
icipating in open discussions. At the end of the course\, you will be deve
loping a simple digital marketing strategy plan based on a real-world scen
ario.
Group rates: \;CMA offers special rates for groups of
6 or more. Please reach out to \;learning@thecma.ca \;to take advantage of group rates. Note: for group rates to apply\,
all registrations must be completed at the same time.
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