BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Welcoming members Director level and up\, to join up to 15 Mark eting Leaders in this executive round table discussion.\nJoin Mike Leon\, Managing Director\, Brand Heroes and Jenn Kew\, AVP\, Marketing &\; Com munications\, Echelon Insurance as they talk through an approach to findin g your brands truth and leveraging it to build a brand strategy with heart .\nJenn and Mike will talk through the framework their two organizations l everaged \; when their two organizations collaborated on a brand strat egy for Echelon Insurance\, part of the CAA Club Group of Companies.\nTopi cs of discussion include:\n\n How to have the right conversations to ge t to your brands truth\n How to leverage your key stakeholders and make them a part of the process\n How to use play based approaches to uncov ering a brands truth\n Lessons learned as we look to the future.\n\nPle ase submit your questions and come prepared to chat. Only 15 spots availab le.\n\nMike Leon\, \nManaging Director\, Brand Heroes Inc.\n\nWant to know what makes me a brander like no other? I’m tall and terrible at sports.\n Seriously\, when you grow up tall you start life believing you’re a star a thlete until you actually try em. Your parents will tell you it builds cha racter\, but if I wanted to avoid being thrown in lockers\, I knew I neede d to tell my story a different way\, which meant I had to see it different ly too.\nThis might explain my over 25 year obsession with brands. I see t he true story they’re not always able or prepared to see. Does this makes me a misfit? hell ya. Fifteen years ago I started an agency full of em and since then we’ve had the joy of helping brands big and small find their o wn truth by embracing their own bad athletes - in whatever ways apply to t hem. Overtime\, my team @ Brand Heroes got tired of hearing my opinions\, so I spread them to the airwaves as the brand expert on Global Radio and T V and in the classroom as an Adjunct Professor of Branding. \;\nOh and I write musicals. Ask me about that sometime.\n\nJennifer Kew\nAVP\, Mark eting &\; Communications\nJennifer Kew is a dynamic leader bringing alm ost 15 years of experience in the financial services and insurance industr ies. \; Passionate about the influence of marketing in driving success ful brands\, Jenn is an expert in rebranding exercises through her experie nce with integrations\, mergers\, and acquisitions.\nIn her current role\, Jennifer oversees all aspects of Echelon’s Marketing &\; Communication s department\, including Integrated and Digital Marketing\, Internal &\ ; External Communications\, Events\, Sponsorship\, Brand Strategy\, and Ex ternal Communications. Her responsibilities include strategizing and strea mlining processes and collaborating cross-functionally to market Echelons’ Specialty products to the broker channel.\nJennifer holds a bachelor of d esign degree and is a Certified Marketing Specialist through the Canadian Marketing Association. DTEND:20231101T180000Z DTSTAMP:20260722T191655Z DTSTART:20231101T170000Z LOCATION: SEQUENCE:0 SUMMARY:How to Uncover Your Brands Truth with Mike Leon\, Brand Heroes UID:RFCALITEM639203302150477281 X-ALT-DESC;FMTTYPE=text/html:

Welcoming me mbers Director level and up\, to join up to 15 Marketing Leaders in this e xecutive round table discussion.

\n

Join Mike Leon\, Managin g Director\, Brand Heroes and Jenn Kew\, AVP\, Marketing &\; Communicat ions\, Echelon Insurance as they talk through an approach to finding your brands truth and leveraging it to build a brand strategy with heart.

\n

Jenn and Mike will talk through the framework their two organizations l everaged \; when their two organizations collaborated on a brand strat egy for Echelon Insurance\, part of the CAA Club Group of Companies.

\n

Topics of discussion include:

\n\n

Please submit your questions and come prepared to chat. Only 15 spots available.

\n


\n Mike Leon\,
\nManaging Director\, Brand Heroes Inc.\n
\nWant to know what makes me a brander like no other? I’m tall and terrible at sports.

\n

Seriously\, when you grow up tall yo u start life believing you’re a star athlete until you actually try em. Yo ur parents will tell you it builds character\, but if I wanted to avoid be ing thrown in lockers\, I knew I needed to tell my story a different way\, which meant I had to see it differently too.

\n

This might explain m y over 25 year obsession with brands. I see the true story they’re not alw ays able or prepared to see. Does this makes me a misfit? hell ya. Fifteen years ago I started an agency full of em and since then we’ve had the joy of helping brands big and small find their own truth by embracing their o wn bad athletes - in whatever ways apply to them. Overtime\, my team @ Bra nd Heroes got tired of hearing my opinions\, so I spread them to the airwa ves as the brand expert on Global Radio and TV and in the classroom as an Adjunct Professor of Branding. \;

\n

Oh and I write musicals. Ask me about that sometime.

\n


\nJennifer Kew
\n AVP\, Marketing &\; Communications

\n

Jennifer Kew is a dynamic le ader bringing almost 15 years of experience in the financial services and insurance industries. \; Passionate about the influence of marketing i n driving successful brands\, Jenn is an expert in rebranding exercises th rough her experience with integrations\, mergers\, and acquisitions.

\n

In her current role\, Jennifer oversees all aspects of Echelon’s Market ing &\; Communications department\, including Integrated and Digital Ma rketing\, Internal &\; External Communications\, Events\, Sponsorship\, Brand Strategy\, and External Communications. Her responsibilities includ e strategizing and streamlining processes and collaborating cross-function ally to market Echelons’ Specialty products to the broker channel.

\n

Jennifer holds a bachelor of design degree and is a Certified Marketing S pecialist through the Canadian Marketing Association.

END:VEVENT END:VCALENDAR