BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Welcoming members Director level and up\, to join up to 15 Mark eting Leaders in this hybrid executive round table discussion.\nWe are in an era where most brands now understand the importance of showing they not only care about their customers\, but also about their communities\, and environment.\nHow can a strong brand with strongly rooted values by nature (ex Cooperative Group) or intention differentiate itself in the market? H ow can they prove their intention to the market? How can they balance thei r value/mission-based positioning with customers’ expectation while remain ing competitive. \;\nJoin Björn Bruschke from Desjardins to discuss th is topic about authenticity\, connection\, commitment\, consistency\, whil e bringing a brand to life.\nIn this interactive discussion\, you will hav e the opportunity to share your thoughts and experiences and hear and lear n from other marketing leaders.\nCome ready to collaborate and discuss rel ated topics such as: \;\n\n Branding\n \n Presence in the com munity \;\n \n \n Content \;\n \n Client experience \n\nPlease submit your questions and come prepared to chat. Only 15 spots available. \; \;\n\nBjörn Bruschke\nVice-President\, Marketing Pla nning\, and Implementation\, Desjardins \;\nBjörn is Vice-President\, Marketing Planning\, and Implementation (Property and Casualty Insurance a nd Wealth Management and Life and Health Insurance)\, for the Desjardins G roup.  \;He joined the organization in 2016.  \;He has extensive e xperience in financial services\, developing successful marketing strategi es and executions.  \;He currently oversees and leads a team of market ing leaders responsible for the planning\, integration and execution of ma rketing plans that drive meaningful business results.\nBjörn played a key role in Desjardins General Insurance Group’s successful State Farm brand t ransition efforts which brought Desjardins Insurance from brand lagger to one of the top brand leaders in Ontario. Throughout his career at Desjardi ns\, he has delivered marketing strategies and campaigns that drive brand preference while generating profitable growth.  \;He has also helped s hape a digital first mindset across the marketing organization.\nHe firmly believes in building strong\, meaningful\, values-based brands to drive d ifferentiation. He is pragmatic in his approach and relies on data-driven indicators while being connected to the voice of the client to optimize pe rformance.\nBjörn is valued for his inclusive leadership\, strategic visio n\, communication skills\, and his ability to rally his teams around a com mon goal.\nBjörn graduated from Brock University with a bachelor’s degree in Business Administration specializing in Co-op Marketing. DTEND:20231011T180000Z DTSTAMP:20260722T191741Z DTSTART:20231011T170000Z LOCATION: SEQUENCE:0 SUMMARY:Branding\, Presence and Community with Björn Bruschke\, Desjardins UID:RFCALITEM639203302611397603 X-ALT-DESC;FMTTYPE=text/html:

Welcoming me mbers Director level and up\, to join up to 15 Marketing Leaders in this < /strong>hybrid executive round table dis cussion.

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We are in an era where most brands now understan d the importance of showing they not only care about their customers\, but also about their communities\, and environment.

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How can a strong brand with strongly rooted values by nature (ex Cooperative Group) or inte ntion differentiate itself in the market? How can they prove their intenti on to the market? How can they balance their value/mission-based positioni ng with customers’ expectation while remaining competitive. \;

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Join Björn Bruschke from Desjardins to discuss this topic about authentic ity\, connection\, commitment\, consistency\, while bringing a brand to li fe.

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In this interactive discussion\, you will have the opportunity to share your thoughts and experiences and hear and learn from other mark eting leaders.

\n

Come ready to collaborate and discuss related topic s such as: \;

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Please submit your qu estions and come prepared to chat. Only 15 spots available. \; \;< /p>\n


\nBjörn Bruschke
\nVice-President\, Market ing Planning\, and Implementation\, Desjardins \;

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Björn is Vic e-President\, Marketing Planning\, and Implementation (Property and Casual ty Insurance and Wealth Management and Life and Health Insurance)\, for th e Desjardins Group.  \;He joined the organization in 2016.  \;He h as extensive experience in financial services\, developing successful mark eting strategies and executions.  \;He currently oversees and leads a team of marketing leaders responsible for the planning\, integration and e xecution of marketing plans that drive meaningful business results.

\n< p>Björn played a key role in Desjardins General Insurance Group’s successf ul State Farm brand transition efforts which brought Desjardins Insurance from brand lagger to one of the top brand leaders in Ontario. Throughout h is career at Desjardins\, he has delivered marketing strategies and campai gns that drive brand preference while generating profitable growth.  \ ;He has also helped shape a digital first mindset across the marketing org anization.

\n

He firmly believes in building strong\, meaningful\, va lues-based brands to drive differentiation. He is pragmatic in his approac h and relies on data-driven indicators while being connected to the voice of the client to optimize performance.

\n

Björn is valued for his inc lusive leadership\, strategic vision\, communication skills\, and his abil ity to rally his teams around a common goal.

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Björn graduated from Brock University with a bachelor’s degree in Business Administration speci alizing in Co-op Marketing.

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