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DTSTART:20251102T020000
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DTSTART:20250301T020000
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DESCRIPTION:Marketing leaders are under increasing pressure to demonstrate 
 clear\, measurable impact. At the same time\, the environment in which tho
 se results are delivered has become significantly more complex.&nbsp\;&nbs
 p\;In this context\, traditional approaches to objective setting are no lo
 nger sufficient.&nbsp\;This session introduces an enhanced approach to bui
 lding SMARTer objectives that reflects the realities of modern marketing. 
 While the foundational principles of SMART remain relevant\, they must be 
 extended to ensure objectives are precise\, comparable\, and adaptable wit
 hin data-rich and technology-enabled environments.&nbsp\;Participants will
  explore how leading organizations are evolving their approach to objectiv
 e setting to improve accountability\, strengthen alignment with business o
 utcomes\, and enable more effective performance measurement. The session f
 ocuses on practical application\, equipping participants with a structured
  framework to develop clearer\, more actionable marketing and personal obj
 ectives.&nbsp\;Through guided exercises\, participants will refine their o
 wn objectives\, ensuring they are not only well-defined\, but also grounde
 d in measurable impact and aligned with broader strategic priorities.&nbsp
 \;By the end of the session\, participants will be better equipped to set 
 marketing objectives that drive focus\, improve execution\, and deliver st
 ronger business results.
DTEND:20260520T193000Z
DTSTAMP:20260426T121157Z
DTSTART:20260520T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:Building SMARTer Objectives in an AI Influenced Marketing Environme
 nt
UID:RFCALITEM639127879177080000
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">Marketing leaders ar
 e under increasing pressure to demonstrate clear\, measurable impact. At t
 he same time\, the environment in which those results are delivered has be
 come significantly more complex.&nbsp\;&nbsp\;</p><p>In this context\, tra
 ditional approaches to objective setting are no longer sufficient.&nbsp\;<
 /p><p>This session introduces an enhanced approach to building SMARTer obj
 ectives that reflects the realities of modern marketing. While the foundat
 ional principles of SMART remain relevant\, they must be extended to ensur
 e objectives are precise\, comparable\, and adaptable within data-rich and
  technology-enabled environments.&nbsp\;</p><p>Participants will explore h
 ow leading organizations are evolving their approach to objective setting 
 to improve accountability\, strengthen alignment with business outcomes\, 
 and enable more effective performance measurement. The session focuses on 
 practical application\, equipping participants with a structured framework
  to develop clearer\, more actionable marketing and personal objectives.&n
 bsp\;</p><p>Through guided exercises\, participants will refine their own 
 objectives\, ensuring they are not only well-defined\, but also grounded i
 n measurable impact and aligned with broader strategic priorities.&nbsp\;<
 /p><p>By the end of the session\, participants will be better equipped to 
 set marketing objectives that drive focus\, improve execution\, and delive
 r stronger business results.</p>
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END:VCALENDAR