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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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BEGIN:VEVENT
DESCRIPTION:This 90-minute introductory course is designed for senior marke
 ters at the Canadian Marketing Association\, aiming to demystify AI agents
  and explore their relevance to the marketing field. The course provides a
 n accessible overview of what AI agents are\, their key functionalities\, 
 and how they’re being used in real-world scenarios. This session is not ab
 out the math\, coding or complex details\, it’s intended to provide you a 
 basic understanding of what AI agents are\, why they are important\, and h
 ow they will impact marketing. Through clear explanations and practical de
 monstrations\, participants will cut through the hype and demystify AI age
 nts while also ensuring and understanding of an ethical approach to implem
 entation.
DTEND:20250305T203000Z
DTSTAMP:20260309T185838Z
DTSTART:20250305T180000Z
LOCATION:
SEQUENCE:0
SUMMARY:AI Agents: A Marketer's Introduction to Intelligent Agents
UID:RFCALITEM639086651189307403
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">This 90-minute intro
 ductory course is designed for senior marketers at the Canadian Marketing 
 Association\, aiming to demystify AI agents and explore their relevance to
  the marketing field. The course provides an accessible overview of what A
 I agents are\, their key functionalities\, and how they’re being used in r
 eal-world scenarios. This session is not about the math\, coding or comple
 x details\, it’s intended to provide you a basic understanding of what AI 
 agents are\, why they are important\, and how they will impact marketing. 
 Through clear explanations and practical demonstrations\, participants wil
 l cut through the hype and demystify AI agents while also ensuring and und
 erstanding of an ethical approach to implementation.</p>
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