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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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TZNAME:Eastern Standard Time
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DTSTART:20250301T020000
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BEGIN:VEVENT
DESCRIPTION:The session focuses on key marketing and financial performance 
 metrics that professionals must understand to make data-driven business de
 cisions. It begins with an overview of the Profit and Loss (P&amp\;L) Stat
 ement\, explaining critical terms like Revenue\, Net Revenue\, Cost of Goo
 ds Sold\, Operating Expenses\, and various forms of Profit such as Gross M
 argin\, EBITDA\, and Net Profit.The session then explores Break-even Analy
 sis\, showing how many units must be sold to cover fixed marketing costs. 
 It further introduces Payback Period and Net Present Value (NPV) as tools 
 to evaluate marketing investments\, highlighting how to assess the time an
 d financial return of campaigns. Finally\, it explains the difference betw
 een Markup (based on cost) and Margin (based on selling price)\, using pri
 cing examples to reinforce how these concepts affect pricing strategies an
 d profitability.Group rates:&nbsp\;CMA offers special rates for groups. Pl
 ease reach out to learning@thecma.ca to take advantage of group rates. Not
 e: for group rates to apply\, all registrations must be completed at the s
 ame time.
DTEND:20261207T173000Z
DTSTAMP:20261031T155515Z
DTSTART:20261207T150000Z
LOCATION:
SEQUENCE:0
SUMMARY:Financial Fluency for Marketers: Metrics\, Margins & Measurement
UID:RFCALITEM639290445159238807
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">The session focuses 
 on key marketing and financial performance metrics that professionals must
  understand to make data-driven business decisions. It begins with an over
 view of the Profit and Loss (P&amp\;L) Statement\, explaining critical ter
 ms like Revenue\, Net Revenue\, Cost of Goods Sold\, Operating Expenses\, 
 and various forms of Profit such as Gross Margin\, EBITDA\, and Net Profit
 .</p><p>The session then explores Break-even Analysis\, showing how many u
 nits must be sold to cover fixed marketing costs. It further introduces Pa
 yback Period and Net Present Value (NPV) as tools to evaluate marketing in
 vestments\, highlighting how to assess the time and financial return of ca
 mpaigns. Finally\, it explains the difference between Markup (based on cos
 t) and Margin (based on selling price)\, using pricing examples to reinfor
 ce how these concepts affect pricing strategies and profitability.</p><p><
 strong>Group rates:&nbsp\;</strong><span style="background-color: rgba(0\,
  0\, 0\, 0)\; color: inherit\; font-family: inherit\; font-size: inherit\;
  text-align: inherit\; text-transform: inherit\; word-spacing: normal\; ca
 ret-color: auto\; white-space: inherit">CMA offers special rates for group
 s. Please reach out to </span><a href="mailto:learning@thecma.ca">learning
 @thecma.ca</a> to take advantage of group rates. Note: for group rates to 
 apply\, all registrations must be completed at the same time.</p>
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