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DTSTART:20251102T020000
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DESCRIPTION:Through a guided\, scenario-based exercise\, you'll work in tea
 ms to respond to a realistic ad brief. Using AI-driven logic\, you’ll craf
 t a programmatic media buying strategy with a set budget\, audience data\,
  and defined objectives. Navigate real-world challenges like bidding\, pla
 cements\, and performance optimization—mirroring the complexity of today’s
  marketing landscape.Group rates: CMA offers special rates for groups of 6
  or more. Please reach out to learning@thecma.ca&nbsp\;to take advantage o
 f group rates. Note: for group rates to apply\, all registrations must be 
 completed at the same time.
DTEND:20250624T193000Z
DTSTAMP:20260711T030531Z
DTSTART:20250624T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:AI-Powered Programmatic Advertising: Build Smarter Campaigns
UID:RFCALITEM639193215312963029
X-ALT-DESC;FMTTYPE=text/html:<p>Through a guided\, scenario-based exercise\
 , you'll work in teams to respond to a realistic ad brief. Using AI-driven
  logic\, you’ll craft a programmatic media buying strategy with a set budg
 et\, audience data\, and defined objectives. Navigate real-world challenge
 s like bidding\, placements\, and performance optimization—mirroring the c
 omplexity of today’s marketing landscape.</p><p><strong style="background-
 color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-size: inherit\; text-al
 ign: inherit\; text-transform: inherit\; word-spacing: normal\; caret-colo
 r: auto\; white-space: inherit">Group rates: </strong><span style="backgro
 und-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inherit\; f
 ont-size: inherit\; text-align: inherit\; text-transform: inherit\; word-s
 pacing: normal\; caret-color: auto\; white-space: inherit">CMA offers spec
 ial rates for groups of 6 or more. Please reach out to </span><span style=
 "background-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inh
 erit\; font-size: inherit\; text-align: inherit\; text-transform: inherit\
 ; word-spacing: normal\; caret-color: auto\; white-space: inherit"><a href
 ="mailto:learning@thecma.ca">learning@thecma.ca</a></span><span style="bac
 kground-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inherit
 \; font-size: inherit\; text-align: inherit\; text-transform: inherit\; wo
 rd-spacing: normal\; caret-color: auto\; white-space: inherit">&nbsp\;to t
 ake advantage of group rates. Note: for group rates to apply\, all registr
 ations must be completed at the same time.</span></p>
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