BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Most marketing teams have already adopted AI. Far fewer have ch anged how they work because of it. Three quarters of marketing organizatio ns now use AI\, yet the majority still use it to send one-way\, generic ca mpaigns: a faster version of what they were already doing. The gap between what these tools can do and what most marketers ask of them has never bee n wider\, and it is a practical gap rather than a technical one.AI agents are why that gap now matters. An agent does not simply respond to a prompt . It takes a goal\, works through multiple steps\, uses tools\, and return s finished work. That shift from responding to acting changes what you can delegate\, and it changes who answers for the result when the work goes w rong. Regulators in Canada and abroad have begun answering that second que stion\, and marketers should know where the lines are being drawn before t hey scale.This session is built for practitioners\, not engineers. Over tw o and a half hours you will see agents working live\, walk through five ma rketing workflows in detail\, and spend guided time applying the session's core techniques to a task you already own. No coding is required at any p oint\, and no prior experience with AI agents is assumed.Group rates:  \; CMA offers special rates for groups. Please reach out to learning@thecm a.ca to take advantage of group rates. Note: for group rates to apply\, al l registrations must be completed at the same time. DTEND:20261202T173000Z DTSTAMP:20261015T145751Z DTSTART:20261202T150000Z LOCATION: SEQUENCE:0 SUMMARY:AI Agents: A Marketer's Introduction to Intelligent Agents UID:RFCALITEM639276586714331835 X-ALT-DESC;FMTTYPE=text/html:

Most marketing teams have already adopted A I. Far fewer have changed how they work because of it. Three quarters of m arketing organizations now use AI\, yet the majority still use it to send one-way\, generic campaigns: a faster version of what they were already do ing. The gap between what these tools can do and what most marketers ask o f them has never been wider\, and it is a practical gap rather than a tech nical one.

AI agents are why that gap now matters. An agent does not simply respond to a prompt. It takes a goal\, works through multiple step s\, uses tools\, and returns finished work. That shift from responding to acting changes what you can delegate\, and it changes who answers for the result when the work goes wrong. Regulators in Canada and abroad have begu n answering that second question\, and marketers should know where the lin es are being drawn before they scale.

This session is built for prac titioners\, not engineers. Over two and a half hours you will see agents w orking live\, walk through five marketing workflows in detail\, and spend guided time applying the session's core techniques to a task you already o wn. No coding is required at any point\, and no prior experience with AI a gents is assumed.

Group rates: \; CMA offers special rates for g roups. Please reach out to learning@thecma.ca to take advantage of group r ates. Note: for group rates to apply\, all registrations must be completed at the same time.

END:VEVENT END:VCALENDAR