BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Dare say ‘brand’ may be one of the most frequently used yet oft
  misunderstood concepts in the business world today\; especially outside t
 he walls of marketing.&nbsp\; And yet strategic brand clarity is precisely
  what every business needs - especially in the age of AI.&nbsp\; Thousands
  of global case studies point to a strategic brand well executed as missio
 n critical to market outperformance\, sustainable growth\, price resilienc
 e. For some\, the single most valuable intangible asset on the books. Bran
 d savvy leadership understands the return on investment is real.&nbsp\;Tha
 nkfully positioning a brand is not rocket science but it does have rules. 
 And while the process may be time consuming\, chaotic\, demand sprints of 
 mental fortitude\, it can also prove exhilarating and rewarding. This two 
 part series will explore the three fundamentals steps of the brand positio
 ning journey:&nbsp\;&nbsp\;This session: Targeting &amp\; Positioning\, wi
 ll focus on the journey of translating the fabulous intel gathered during 
 diagnostics into brilliant targeting and positioning decisions. It will ex
 plore market segmentation\, attitudinal targeting framework. Review the ke
 y elements of a consumer-centric brand positioning framework\; And explore
  the art of connecting the two.&nbsp\;Both sessions explore a range of rea
 l life case studies\, various methodologies\, common frameworks and tools 
 along with interactive discussion. You’ll walk away with an appreciation o
 f the ins and outs of the brand positioning journey. An appreciation of th
 e scope but ultimately the simplicity of this time honour tradition. Not t
 o mention\, a chance to explore if the wild\, messy\, enigmatic strategy s
 ide of brand may be your happy place…or not!&nbsp\;&nbsp\;&nbsp\;This sess
 ion is designed for anyone keen to learn more about the strategy side of b
 rand\; an essential skill for senior leadership\, brand management in any 
 business (B2C and B2B).Group rates:&nbsp\;CMA offers special rates for gro
 ups of 6 or more. Please reach out to&nbsp\;learning@thecma.ca&nbsp\;to ta
 ke advantage of group rates. Note: for group rates to apply\, all registra
 tions must be completed at the same time.
DTEND:20260715T193000Z
DTSTAMP:20260604T194854Z
DTSTART:20260715T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:Brand Positioning: Targeting & Positioning
UID:RFCALITEM639161849349880873
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">Dare say ‘brand’ may
  be one of the most frequently used yet oft misunderstood concepts in the 
 business world today\; especially outside the walls of marketing.&nbsp\; A
 nd yet strategic brand clarity is precisely what every business needs - es
 pecially in the age of AI.&nbsp\; Thousands of global case studies point t
 o a strategic brand well executed as mission critical to market outperform
 ance\, sustainable growth\, price resilience. For some\, the single most v
 aluable intangible asset on the books. Brand savvy leadership understands 
 the return on investment is real.&nbsp\;</p><p>Thankfully positioning a br
 and is not rocket science but it does have rules. And while the process ma
 y be time consuming\, chaotic\, demand sprints of mental fortitude\, it ca
 n also prove exhilarating and rewarding. This two part series will explore
  the three fundamentals steps of the brand positioning journey:&nbsp\;&nbs
 p\;</p><p><strong style="background-color: rgba(0\, 0\, 0\, 0)\; color: in
 herit\; font-size: inherit\; text-align: inherit\; text-transform: inherit
 \; word-spacing: normal\; caret-color: auto\; white-space: inherit">This s
 ession: Targeting &amp\; Positioning\,</strong><span style="background-col
 or: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inherit\; font-siz
 e: inherit\; text-align: inherit\; text-transform: inherit\; word-spacing:
  normal\; caret-color: auto\; white-space: inherit"> will focus on the jou
 rney of translating the fabulous intel gathered during diagnostics into br
 illiant targeting and positioning decisions. It will explore market segmen
 tation\, attitudinal targeting framework. Review the key elements of a con
 sumer-centric brand positioning framework\; And explore the art of connect
 ing the two.&nbsp\;</span></p><p>Both sessions explore a range of real lif
 e case studies\, various methodologies\, common frameworks and tools along
  with interactive discussion. You’ll walk away with an appreciation of the
  ins and outs of the brand positioning journey. An appreciation of the sco
 pe but ultimately the simplicity of this time honour tradition. Not to men
 tion\, a chance to explore if the wild\, messy\, enigmatic strategy side o
 f brand may be your happy place…or not!&nbsp\;&nbsp\;&nbsp\;</p><p>This se
 ssion is designed for anyone keen to learn more about the strategy side of
  brand\; an essential skill for senior leadership\, brand management in an
 y business (B2C and B2B).</p><p><strong>Group rates:&nbsp\;</strong>CMA of
 fers special rates for groups of 6 or more. Please reach out to&nbsp\;<a h
 ref="mailto:learning@thecma.ca">learning@thecma.ca</a>&nbsp\;to take advan
 tage of group rates. Note: for group rates to apply\, all registrations mu
 st be completed at the same time.</p>
END:VEVENT
END:VCALENDAR