BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 14.4//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Overview\nYou're investing in paid social\, paid search\, affil iate marketing\, SEO and more. Your vendors are telling you you're getting great brand reach and are making tons of money. But how can you be sure?\ nIn this hands-on intermediate level session you will learn which \; c hannels are working for you (organic\, paid\, social\, referral\, email\, etc.) which aren't\, and how to make educated decisions around where to al locate your budget. We'll cover some best practices based on measurable go als\, where your prospects are on their journey\, and truly understanding what is working for them\, and what isn't.\nTo get the most out of this se ssion you should have a basic knowledge of digital acquisition\, and acces s to an analytics account at your organization. DTEND:20210413T123000Z DTSTAMP:20240329T003916Z DTSTART:20210413T100000Z LOCATION: SEQUENCE:0 SUMMARY:Paid Acquisition Strategy for 2021 and Beyond UID:RFCALITEM638472551565182039 X-ALT-DESC;FMTTYPE=text/html:
In this hands-on intermediate level sess ion you will learn which \; channels are working for you (organic\, pa id\, social\, referral\, email\, etc.) which aren't\, and how to make educ ated decisions around where to allocate your budget. We'll cover some best practices based on measurable goals\, where your prospects are on their j ourney\, and truly understanding what is working for them\, and what isn't .
\nTo get the most out of this session you should have a ba sic knowledge of digital acquisition\, and access to an analytics account at your organization.
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