BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Join us for a virtual panel event\, featuring members of the CM
 A’s thought leadership Councils.&nbsp\;This virtual event will feature two
  thought-provoking panel discussions\, exploring how storytelling has beco
 me the new engine for business growth\, and the need for better integratio
 n of brand strategy into business strategy.&nbsp\;Hear from industry thoug
 ht leaders from the CMA’s Brand Council and B2B Council\, and gain insight
 s to impact your strategies going forward.&nbsp\;Register now to attend an
 d hear different perspectives from our community of thought leaders across
  Canada. Registration for this virtual event is open to members and non-me
 mbers.&nbsp\;Learn more about other events happening during  CMA Marketing
  Week!&nbsp\;
DTEND:20250508T183000Z
DTSTAMP:20260722T180623Z
DTSTART:20250508T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:Thought Leader Panel: Growth's ‘Big 3’: Storytelling\, Brand and Bu
 siness
UID:RFCALITEM639203259831880757
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">Join us for a virtua
 l panel event\, featuring members of the CMA’s thought leadership Councils
 .&nbsp\;</p><p>This virtual event will feature two thought-provoking panel
  discussions\, exploring how storytelling has become the new engine for bu
 siness growth\, and the need for better integration of brand strategy into
  business strategy.&nbsp\;</p><p>Hear from industry thought leaders from t
 he CMA’s Brand Council and B2B Council\, and gain insights to impact your 
 strategies going forward.&nbsp\;</p><p>Register now to attend and hear dif
 ferent perspectives from our community of thought leaders across Canada. R
 egistration for this virtual event is open to members and non-members.&nbs
 p\;</p><p>Learn more about other events happening during  <a href="https:/
 /www.thecma.ca/cma-marketing-week-2025">CMA Marketing Week</a>!&nbsp\;</p>
END:VEVENT
END:VCALENDAR