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DTSTART:20251102T020000
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BEGIN:VEVENT
DESCRIPTION:Welcoming members Director level and up\, to join up to 15 Mark
 eting Leaders in this virtual executive round table discussion.\nJoin Cynt
 hia Pachovski\, CEO of Ipsos Canada\, to discuss how marketers today must 
 incorporate their C-Suite’s ESG objectives and achievements into their str
 ategies and plans.\nMarketing leaders in Canada are at the front lines of 
 ESG whether we like it or not. ESG isn’t the dominant business driver\, bu
 t it is a significant factor in everything from product development to mar
 keting. One in three Canadians (33%) say that it is more important for com
 panies to focus on ESG rather than ensuring good service and quality produ
 cts (45%).\nWe hope you can join us to discuss the opportunities and chall
 enges that rising consumer demands for companies to do better from a socia
 l and environmental perspective mean for the marketing profession.\nDuring
  the session we will want you to share your wins and fails\, your hopes an
 d fears when it comes to all things re: ESG Marketing. In return\, we will
  share some insights into the rising expectations and the reputational and
  business risks and opportunities related to ESG.\nPlease submit your ques
 tions and come prepared to chat. Only 15 spots available.\n\nCynthia Pacho
 vski\nCEO\, Ipsos Canada\n\nCynthia is an accomplished executive with more
  than two decades of experience leading market research and business devel
 opment teams in various markets and regions.\nIn 2020 Cynthia re-joined Ip
 sos as Marketing Strategy &amp\; Understanding service line Lead\, and the
 n took over as CEO of Ipsos Canada in Sept 2022.\nCynthia led the Nielsen 
 Consumer Insights and the Nielsen Media Digital Divisions in Canada.\nPrio
 r to Nielsen\, Cynthia supported Ipsos in France as General Manager of the
  French overseas territories from 2007 to 2012.
DTEND:20231122T190000Z
DTSTAMP:20260722T191343Z
DTSTART:20231122T180000Z
LOCATION:
SEQUENCE:0
SUMMARY:The ESG Imperative. Translating Corporate Pressures into Your Marke
 ting Strategy\, Cynthia Pachovski
UID:RFCALITEM639203300230824903
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []"><strong>Welcoming me
 mbers Director level and up\, to join up to 15 Marketing Leaders in this v
 irtual executive round table discussion.</strong></p>\n<p>Join Cynthia Pac
 hovski\, CEO of Ipsos Canada\, to discuss how marketers today must incorpo
 rate their C-Suite’s ESG objectives and achievements into their strategies
  and plans.</p>\n<p>Marketing leaders in Canada are at the front lines of 
 ESG whether we like it or not. ESG isn’t the dominant business driver\, bu
 t it is a significant factor in everything from product development to mar
 keting. One in three Canadians (33%) say that it is more important for com
 panies to focus on ESG rather than ensuring good service and quality produ
 cts (45%).</p>\n<p>We hope you can join us to discuss the opportunities an
 d challenges that rising consumer demands for companies to do better from 
 a social and environmental perspective mean for the marketing profession.<
 /p>\n<p>During the session we will want you to share your wins and fails\,
  your hopes and fears when it comes to all things re: ESG Marketing. In re
 turn\, we will share some insights into the rising expectations and the re
 putational and business risks and opportunities related to ESG.</p>\n<p>Pl
 ease submit your questions and come prepared to chat. Only 15 spots availa
 ble.</p>\n<p><strong><br>\nCynthia Pachovski<br>\n</strong>CEO\, Ipsos Can
 ada<br>\n<strong><br>\n</strong>Cynthia is an accomplished executive with 
 more than two decades of experience leading market research and business d
 evelopment teams in various markets and regions.</p>\n<p>In 2020 Cynthia r
 e-joined Ipsos as Marketing Strategy &amp\; Understanding service line Lea
 d\, and then took over as CEO of Ipsos Canada in Sept 2022.</p>\n<p>Cynthi
 a led the Nielsen Consumer Insights and the Nielsen Media Digital Division
 s in Canada.</p>\n<p>Prior to Nielsen\, Cynthia supported Ipsos in France 
 as General Manager of the French overseas territories from 2007 to 2012.</
 p>
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