CMA Café Marketing That Matters: Proving Value Beyond the Media Plan
2026-08-25 13:30 - 14:30 UTC | Ontario,Canada,Toronto,145 Wellington St. W Suite 203
Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion."Marketing has never had more tools, more data or more automation. Yet many marketers are under greater pressure than ever to justify every dollar they spend.As AI reshapes the industry and budgets continue to tighten, success is no longer measured by campaigns alone. Today's marketing leaders must demonstrate business value in ways that resonate with CEOs, CFOs and the boardroom.In this environment, marketers are being asked to do more than deliver campaigns. They're expected to influence business decisions, build stronger customer relationships and demonstrate measurable commercial impact. At the same time, the industry's growing reliance on automation has raised an important question: what role do human judgement, creativity and strategic thinking still play in modern marketing?Join AMS and the Canadian Marketing Association for an intimate Roundtable Café that brings together senior brand marketers for an open discussion on how marketing leaders are redefining value, earning influence across the business and keeping people at the centre of decision-making.This closed-door conversation is designed to encourage honest dialogue, peer learning and the exchange of practical ideas from leaders facing the same challenges every day."We’ll delve into:1. Keeping marketing at the executive tableHow leading marketers are strengthening relationships with finance and executive leadership while proving marketing's impact on business growth."2. The rise of human marketingAs AI becomes embedded in every workflow, where does human insight, creativity and customer understanding create competitive advantage?"3. Doing more with lessHow organizations are adapting to tighter budgets without sacrificing innovation, customer experience or long-term brand growth."4. Lessons from leadersA candid conversation with senior marketers sharing practical strategies that have helped them navigate today's changing landscape."We’re limiting this opportunity to a maximum of eight thought leaders to ensure an intimate, productive discussion. Your insights and experience will be invaluable as we explore how agencies can thrive in a finance-first world. Steve Muscat, SVP Strategic Partnerships, Active InternationalSteve.muscat@activeinternational.comHaving been lucky enough to work with and for valued partners including Rogers, LG, Bell, Walmart, PHD, PepsiCo, Sunwing, RBC, SickKids, Virgin, Ferrero and many more, Steve looks to maximize multifaceted marketing impact with minimum financial burden through deconstructing norms. With 34 years in media having worked at Standard Broadcasting, CHUMTV, Rogers and Bell, Steve’s solution-based approach has led to agency growth in progressive and unconventional ways.Please submit your questions and come prepared to chat. Only 15 spots available.
