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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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TZNAME:Eastern Standard Time
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DTSTART:20250301T020000
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DESCRIPTION:Canada’s media and advertising industry is a cornerstone of our
  economy and cultural identity. This event brings together fresh research\
 , industry insights\, and a behind-the-scenes look at the JUNOS\, Canada’s
  biggest night in music\, to explore why Canadian media matters\, the chal
 lenges it faces\, and the opportunities for marketers to make an impact.Yo
 u’ll hear from Sarah Thompson (Glassroom) on how Canadian media drives job
 s\, revenue\, and cultural production\, from Julie Kerr (CBC) and Philippe
  Kleim (Corus) on navigating a fragmented landscape\, and from executives 
 working on the JUNOS on how ad-supported media fuels world-class cultural 
 moments. By the end\, you’ll see how your investment choices directly shap
 e both economic growth and the stories that define us.Top Takeaways:Unders
 tand the economic power of Canadian media and its direct contribution to j
 obs and GDP.Learn how to effectively navigate a fragmented media landscape
  with actionable strategies.See how ad-supported ecosystems create cultura
 l success stories\, with the JUNOS as a living example.Discover how advert
 ising in trusted Canadian environments builds deeper consumer trust.
DTEND:20251028T150000Z
DTSTAMP:20260722T191519Z
DTSTART:20251028T130000Z
LOCATION:
SEQUENCE:0
SUMMARY:[Virtual] Fueling Culture: Why Investing in Canadian Media Matters\
 , CBC Exclusive Experience
UID:RFCALITEM639203301197231377
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 3 []">Canada’s media and a
 dvertising industry is a cornerstone of our economy and cultural identity.
  This event brings together fresh research\, industry insights\, and a beh
 ind-the-scenes look at the JUNOS\, Canada’s biggest night in music\, to ex
 plore why Canadian media matters\, the challenges it faces\, and the oppor
 tunities for marketers to make an impact.</p><p><span style="background-co
 lor: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inherit\; font-si
 ze: inherit\; text-align: inherit\; text-transform: inherit\; word-spacing
 : normal\; caret-color: auto\; white-space: inherit">You’ll hear from Sara
 h Thompson (Glassroom) on how Canadian media drives jobs\, revenue\, and c
 ultural production\, from Julie Kerr (CBC) and Philippe Kleim (Corus) on n
 avigating a fragmented landscape\, and from executives working on the JUNO
 S on how ad-supported media fuels world-class cultural moments. By the end
 \, you’ll see how your investment choices directly shape both economic gro
 wth and the stories that define us.</span></p><p><span style="background-c
 olor: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inherit\; font-s
 ize: inherit\; text-align: inherit\; text-transform: inherit\; word-spacin
 g: normal\; caret-color: auto\; white-space: inherit">Top Takeaways:</span
 ><br></p><ul class="bulletList"><li>Understand the economic power of Canad
 ian media and its direct contribution to jobs and GDP.</li><li>Learn how t
 o effectively navigate a fragmented media landscape with actionable strate
 gies.</li><li>See how ad-supported ecosystems create cultural success stor
 ies\, with the JUNOS as a living example.<strong></strong></li><li>Discove
 r how advertising in trusted Canadian environments builds deeper consumer 
 trust.</li></ul>
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