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DTSTART:20251102T020000
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DESCRIPTION:The future of work is both human and AI.&nbsp\;\nThe future of 
 work will be significantly impacted by AI\, and presents significant oppor
 tunities and questions for marketing leaders.&nbsp\; How AI will change th
 e roles and responsibilities in marketing teams? How will it impact talent
  acquisition\, development\, and retention? How will marketing tasks and w
 orkflows evolve with AI integration? This presentation is a vital guide to
  the complexities and opportunities of generative AI adoption and will equ
 ip you with insights to go beyond the buzzwords and into actionable\, resp
 onsible\, and innovative AI leadership.\nKarla Congson\, a seasoned busine
 ss leader and entrepreneur with over 20 years of experience in brand\, str
 ategy\, marketing\, and digital technologies\, is passionate about the fut
 ure of work\, the power of culture\, and driving business results.&nbsp\; 
 In this dynamic session\, she will provide an executive level review into 
 AI adoption covering three areas:&nbsp\; Expert Perspectives\, In Practice
 \, and Practicalities of Adoption.\n\n    “Velocity &amp\; Ubiquity”: A bi
 g picture view of the speed of transformation and structural changes\, fea
 turing key insights from summarizing key findings from reports by McKinsey
 \, BCG\, KPMG and World Economic Forum\n    \n    “The Future of Work”: fo
 cuses on how this technology is impacting talent\, underscoring the import
 ance of talent transformation alongside the implementation of new tools\n 
    \n    “Getting Practical”: will provide a call to action\, exploring ho
 w marketing can leverage AI to be more efficient\, the skills and capabili
 ties that are needed to prepare\, and the implications for talent acquisit
 ion\, performance management\, content creation\, policies and procedures\
 n\n\n\nGroup rates: CMA offers special rates for groups of 6 or more. Plea
 se reach out to learning@thecma.ca&nbsp\;to take advantage of group rates.
  Note: for group rates to apply\, all registrations must be completed at t
 he same time.
DTEND:20240319T193000Z
DTSTAMP:20260722T190740Z
DTSTART:20240319T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:AI and the Future of Work in Marketing: An Executive Overview
UID:RFCALITEM639203296608931439
X-ALT-DESC;FMTTYPE=text/html:<h2 data-pm-slice="1 3 []">The future of work 
 is both human and AI.&nbsp\;</h2>\n<p>The future of work will be significa
 ntly impacted by AI\, and presents significant opportunities and questions
  for marketing leaders.&nbsp\; How AI will change the roles and responsibi
 lities in marketing teams? How will it impact talent acquisition\, develop
 ment\, and retention? How will marketing tasks and workflows evolve with A
 I integration? This presentation is a vital guide to the complexities and 
 opportunities of generative AI adoption and will equip you with insights t
 o go beyond the buzzwords and into actionable\, responsible\, and innovati
 ve AI leadership.</p>\n<p>Karla Congson\, a seasoned business leader and e
 ntrepreneur with over 20 years of experience in brand\, strategy\, marketi
 ng\, and digital technologies\, is passionate about the future of work\, t
 he power of culture\, and driving business results.&nbsp\; In this dynamic
  session\, she will provide an executive level review into AI adoption cov
 ering three areas:&nbsp\; Expert Perspectives\, In Practice\, and Practica
 lities of Adoption.</p>\n<ul>\n    <li>“Velocity &amp\; Ubiquity”: A big p
 icture view of the speed of transformation and structural changes\, featur
 ing key insights from summarizing key findings from reports by McKinsey\, 
 BCG\, KPMG and World Economic Forum</li>\n    <li data-list-indent="1" dat
 a-list-type="bulleted">\n    <p>“The Future of Work”: focuses on how this 
 technology is impacting talent\, underscoring the importance of talent tra
 nsformation alongside the implementation of new tools</p>\n    </li>\n    
 <li>“Getting Practical”: will provide a call to action\, exploring how mar
 keting can leverage AI to be more efficient\, the skills and capabilities 
 that are needed to prepare\, and the implications for talent acquisition\,
  performance management\, content creation\, policies and procedures</li>\
 n</ul>\n<div data-asana-horizontal-rule="true"><hr>\n</div>\n<p><strong>Gr
 oup rates: </strong>CMA offers special rates for groups of 6 or more. Plea
 se reach out to <span style="text-decoration: underline"><a href="mailto:l
 earning@thecma.ca">learning@thecma.ca</a></span>&nbsp\;to take advantage o
 f group rates. Note: for group rates to apply\, all registrations must be 
 completed at the same time.</p>
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