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DTSTART:20251102T020000
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DESCRIPTION:Can you innovate with AI and still protect your brand\, custome
 rs and values?In this 20-minute session (with an additional 10 minutes for
  Q &amp\; A)\, discover how SAS embeds ethics\, transparency and trust int
 o every layer of AI-powered marketing – from data governance and model tra
 nsparency to real-world examples of responsible AI in action.What will you
  learn?Why focusing on trust in AI should begin before a single line of co
 de is written.How SAS Customer Intelligence 360 is built with transparency
 \, safety and brand protection in mind.How to avoid the biggest threats to
  customer trust.How to apply SAS’ responsible innovation framework to your
  own marketing stack.How to responsibly use copilots\, agents and decision
 ing tools.Whether you’re exploring AI or scaling marketing automation\, th
 is session is not to be missed.Register once to access all four sessions l
 ive or on demand.&nbsp\;Whether you’re a CMO\, data-driven marketer or dig
 ital strategist\, this series has something for you.Click here to view all
  of our Marketing Minutes for customer intelligence webinars.REGISTER NOW
DTEND:20251016T143000Z
DTSTAMP:20260614T033213Z
DTSTART:20251016T140000Z
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SEQUENCE:0
SUMMARY:Responsible Innovation - The SAS Way
UID:RFCALITEM639169903333180365
X-ALT-DESC;FMTTYPE=text/html:<h2 data-pm-slice="1 1 []">Can you innovate wi
 th AI and still protect your brand\, customers and values?</h2><p><span st
 yle="background-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family:
  inherit\; font-size: inherit\; text-align: inherit\; text-transform: inhe
 rit\; word-spacing: normal\; caret-color: auto\; white-space: inherit">In 
 this 20-minute session (with an additional 10 minutes for Q &amp\; A)\, di
 scover how SAS embeds ethics\, transparency and trust into every layer of 
 AI-powered marketing – from data governance and model transparency to real
 -world examples of responsible AI in action.</span></p><p><span style="bac
 kground-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inherit
 \; font-size: inherit\; text-align: inherit\; text-transform: inherit\; wo
 rd-spacing: normal\; caret-color: auto\; white-space: inherit">What will y
 ou learn?</span></p><ul class="bulletList"><li>Why focusing on trust in AI
  should begin before a single line of code is written.</li><li>How SAS Cus
 tomer Intelligence 360 is built with transparency\, safety and brand prote
 ction in mind.</li><li>How to avoid the biggest threats to customer trust.
 </li><li>How to apply SAS’ responsible innovation framework to your own ma
 rketing stack.</li><li>How to responsibly use copilots\, agents and decisi
 oning tools.</li></ul><p>Whether you’re exploring AI or scaling marketing 
 automation\, this session is not to be missed.</p><p><strong style="backgr
 ound-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-size: inherit\; te
 xt-align: inherit\; text-transform: inherit\; word-spacing: normal\; caret
 -color: auto\; white-space: inherit">Register once to access all four sess
 ions live or on demand.&nbsp\;</strong><strong style="background-color: rg
 ba(0\, 0\, 0\, 0)\; color: inherit\; font-size: inherit\; text-align: inhe
 rit\; text-transform: inherit\; word-spacing: normal\; caret-color: auto\;
  white-space: inherit">Whether you’re a CMO\, data-driven marketer or digi
 tal strategist\, this series has something for you.</strong><br></p><p><st
 rong><a href="https://www.sas.com/en_us/offers/25q2/insights-in-20.html" t
 arget="_blank">Click here</a> to view all of our </strong><em><strong>Mark
 eting Minutes</strong></em><strong> for customer intelligence webinars.</s
 trong></p><a href="https://www.sas.com/en_us/webinars/responsible-innovati
 on2.html?utm_source=other&amp\;utm_campaign=-americas" target="_blank" cla
 ss="btn btn-primary">REGISTER NOW</a>
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