BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Canadian CPG has moved from inflation shock to an era of select ive\, value-filtered\, trust-sensitive growth. Shoppers haven’t simply tra ded down—they’ve become far more deliberate\, and that shift is rewriting the rules of the shelf. Discount banners are now the dominant growth engin e in Canadian grocery\, private label has shed its budget reputation to co mpete on innovation\, and national brands are being forced to prove their worth all over again.This first session sets the foundation. We’ll look at who the Canadian shopper has become\, why value-seeking has turned struct ural rather than cyclical\, and how the discount-and-private-label surge i s reshaping the basket—from No Name’s growth to the rise of No Frills and Maxi. We’ll explore where health and premiumization still command a price (shoppers trade down and up at the same time)\, and ground it all in Canad ian case studies of brands winning right now. You’ll leave with a clear-ey ed read on where the value pressure is coming from\, and where brands can still win.Group rates: CMA offers special rates for groups of 6 or more. P lease reach out to learning@thecma.ca to take advantage of group rates. No te: for group rates to apply\, all registrations must be completed at the same time.Register Now\, Learn Anytime \;Interested in this session bu t can’t attend live? No problem. All registered participants receive the f ull recording\, slide deck\, and any supporting resources—such as toolkits or frameworks—so you can engage with the material at your convenience\, e ven if you’re unable to join us in real time. \; DTEND:20260930T193000Z DTSTAMP:20260703T005035Z DTSTART:20260930T170000Z LOCATION: SEQUENCE:0 SUMMARY:Winning Value in Canadian Retail: Discount & Private Label UID:RFCALITEM639186222357779404 X-ALT-DESC;FMTTYPE=text/html:

Canadian CPG has moved from inflation shock to an era of selective\, value-filtered\, trust-sensitive growth. Shopper s haven’t simply traded down—they’ve become far more deliberate\, and that shift is rewriting the rules of the shelf. Discount banners are now the d ominant growth engine in Canadian grocery\, private label has shed its bud get reputation to compete on innovation\, and national brands are being fo rced to prove their worth all over again.

This first session sets th e foundation. We’ll look at who the Canadian shopper has become\, why valu e-seeking has turned structural rather than cyclical\, and how the discoun t-and-private-label surge is reshaping the basket—from No Name’s growth to the rise of No Frills and Maxi. We’ll explore where health and premiumiza tion still command a price (shoppers trade down and up at the same time)\, and ground it all in Canadian case studies of brands winning right now. Y ou’ll leave with a clear-eyed read on where the value pressure is coming f rom\, and where brands can still win.

Group rates: CMA offers special rates for groups of 6 or more. P lease reach out to learning@thecma.ca< /a> to take advantage of group rates. Note: for group rates to apply\, all registrations must be completed at the same time.

Register Now\, Learn Anytime \;
Interested in this session but can’ t attend live? No problem. All registered participants receive the full re cording\, slide deck\, and any supporting resources—such as toolkits or fr ameworks—so you can engage with the material at your convenience\, even if you’re unable to join us in real time. \;

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