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DTSTART:20251102T020000
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DESCRIPTION:Modern marketing teams have access to vast amounts of data\, ye
t many struggle to translate analytics into meaningful strategic decisions
. While dashboards and reporting tools provide visibility into performance
metrics\, interpreting those metrics within the broader context of busine
ss objectives remains a critical challenge. \;This session focuses on
how marketers can use analytics as a strategic tool for decision-making ra
ther than simply as a reporting function. Participants will learn how to i
nterpret marketing data\, identify meaningful patterns across the customer
lifecycle\, and distinguish between short-term fluctuations and structura
l performance trends. \;The session emphasizes how marketers can move
from data observation to strategic insight\, using analytics to guide reso
urce allocation\, refine marketing strategy\, and support informed busines
s decisions. \;Through real-world examples and applied exercises\, par
ticipants will gain practical approaches to reading data more effectively
and using insights to drive continuous improvement in marketing performanc
e. \;Group rates: CMA offers special rates for groups of 6 or more. Pl
ease reach out to learning@thecma.ca \;to take advantage of group rate
s. Note: for group rates to apply\, all registrations must be completed at
the same time.
DTEND:20260616T203000Z
DTSTAMP:20260426T122329Z
DTSTART:20260616T180000Z
LOCATION:
SEQUENCE:0
SUMMARY:Strategic Marketing Analytics & Decision-Making
UID:RFCALITEM639127886099897340
X-ALT-DESC;FMTTYPE=text/html:Modern marketing tea
ms have access to vast amounts of data\, yet many struggle to translate an
alytics into meaningful strategic decisions. While dashboards and reportin
g tools provide visibility into performance metrics\, interpreting those m
etrics within the broader context of business objectives remains a critica
l challenge. \;
This session focuses on how marketers can u
se analytics as a strategic tool for decision-making rather than simply as
a reporting function. Participants will learn how to interpret marketing
data\, identify meaningful patterns across the customer lifecycle\, and di
stinguish between short-term fluctuations and structural performance trend
s. \;
The session emphasizes how marketers can move from
data observation to strategic insight\, using analytics to guide resource
allocation\, refine marketing strategy\, and support informed business dec
isions. \;
Through real-world examples and applied exercises\, p
articipants will gain practical approaches to reading data more effectivel
y and using insights to drive continuous improvement in marketing performa
nce. \;
Group rates: CMA offers special rates for groups of 6 or m
ore. Please reach out to learning@thecma.ca \;to ta
ke advantage of group rates. Note: for group rates to apply\, all registra
tions must be completed at the same time.
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