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DTSTART:20251102T020000
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BEGIN:VEVENT
DESCRIPTION:Our fireside chats for Newcomer Mentorship Program mentees cont
 inues. Barry Alexander\, Chief Marketing &amp\; Diversity Officer\, is joi
 ned next by Cheryl Sebastian\, Associate VP\, Global Partnerships at NBA C
 anada to discuss one of the most requested fields of interest\, Sports Mar
 keting and Sponsorship. Barry and Cheryl will discuss their career journey
 s\, trends in sports and event marketing in Canada\, and tips for Newcomer
 s to Canada that have interest in this field as a potential career.Barry A
 lexanderChief Marketing and Diversity Officer\, Canadian Marketing Associa
 tionBarry is a passionate\, data-driven marketer who has served as a senio
 r marketing and strategy leader on a diverse set of consumer brands. As Ch
 ief Marketing and Diversity Officer\, Barry is responsible for all marketi
 ng\, events\, thought leadership and media efforts as well as spearheading
  our DEI impact initiatives and partnerships. Prior to the CMA\, Barry hel
 d senior marketing roles with Knix\, Iovate Health Sciences\, the Hamilton
  Tiger-Cats\, Maple Leaf Foods and Molson and has served as a member of th
 e Humber Business Program Advisory Committee and as a mentor with the Blac
 k Talent Initiative.
DTEND:20250327T180000Z
DTSTAMP:20260614T035315Z
DTSTART:20250327T170000Z
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SEQUENCE:0
SUMMARY:CMA Mentorship Fireside Chat: Trends in Canadian Sports Marketing &
  Sponsorship - Cheryl Sebastian
UID:RFCALITEM639169915950457083
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">Our fireside chats f
 or Newcomer Mentorship Program mentees continues. Barry Alexander\, Chief 
 Marketing &amp\; Diversity Officer\, is joined next by Cheryl Sebastian\, 
 Associate VP\, Global Partnerships at NBA Canada to discuss one of the mos
 t requested fields of interest\, Sports Marketing and Sponsorship. Barry a
 nd Cheryl will discuss their career journeys\, trends in sports and event 
 marketing in Canada\, and tips for Newcomers to Canada that have interest 
 in this field as a potential career.</p><p><strong style="background-color
 : rgba(0\, 0\, 0\, 0)\; color: inherit\; font-size: inherit\; text-align: 
 inherit\; text-transform: inherit\; word-spacing: normal\; caret-color: au
 to\; white-space: inherit"><br>Barry Alexander</strong><strong><br>Chief M
 arketing and Diversity Officer\, Canadian Marketing Association</strong></
 p><p>Barry is a passionate\, data-driven marketer who has served as a seni
 or marketing and strategy leader on a diverse set of consumer brands. As C
 hief Marketing and Diversity Officer\, Barry is responsible for all market
 ing\, events\, thought leadership and media efforts as well as spearheadin
 g our DEI impact initiatives and partnerships. Prior to the CMA\, Barry he
 ld senior marketing roles with Knix\, Iovate Health Sciences\, the Hamilto
 n Tiger-Cats\, Maple Leaf Foods and Molson and has served as a member of t
 he Humber Business Program Advisory Committee and as a mentor with the Bla
 ck Talent Initiative.</p>
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