BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
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BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
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BEGIN:VEVENT
DESCRIPTION:In today's rapidly evolving marketing landscape\, integrating t
 raditional storytelling frameworks with advanced AI tools is essential for
  crafting compelling narratives that resonate with audiences. This session
  will delve into the Hero's Journey and the StoryBrand Framework\, demonst
 rating how AI applications like ChatGPT can enhance storytelling in market
 ing.​By the end of this session\, participants will be equipped with the k
 nowledge and tools to effectively integrate AI into their storytelling str
 ategies\, ensuring their marketing efforts are both innovative and impactf
 ul.&nbsp\;
DTEND:20250506T163000Z
DTSTAMP:20260722T191344Z
DTSTART:20250506T150000Z
LOCATION:
SEQUENCE:0
SUMMARY:CMA Marketing Week: AI-Driven Storytelling for Marketers
UID:RFCALITEM639203300244106161
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">In today's rapidly e
 volving marketing landscape\, integrating traditional storytelling framewo
 rks with advanced AI tools is essential for crafting compelling narratives
  that resonate with audiences. This session will delve into the Hero's Jou
 rney and the StoryBrand Framework\, demonstrating how AI applications like
  ChatGPT can enhance storytelling in marketing.​</p><p><span style="backgr
 ound-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inherit\; 
 font-size: inherit\; text-align: inherit\; text-transform: inherit\; word-
 spacing: normal\; caret-color: auto\; white-space: inherit">By the end of 
 this session\, participants will be equipped with the knowledge and tools 
 to effectively integrate AI into their storytelling strategies\, ensuring 
 their marketing efforts are both innovative and impactful.&nbsp\;</span></
 p>
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