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DTSTART:20251102T020000
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DESCRIPTION:Marketing strategies are often built on an assumption that cons
 umers make rational\, considered decisions. In reality\, decades of behavi
 oural research show that most choices are shaped by cognitive shortcuts\, 
 emotional responses\, and subtle contextual influences.&nbsp\;This session
  is designed for marketing leaders who want to close that gap.&nbsp\;Drawi
 ng on established behavioural science and proven marketing frameworks\, th
 is course introduces a practical approach to understanding the hidden driv
 ers of consumer choice. Participants will move beyond traditional segmenta
 tion and explore how real decision-making processes influence brand percep
 tion\, purchase behaviour\, and customer loyalty.&nbsp\;The session emphas
 izes the application of structured frameworks to create more effective tar
 geting\, messaging\, and customer experience strategies. The focus is not 
 on theory alone\, but on how to apply these insights in real marketing env
 ironments across retail\, financial services\, and consumer packaged goods
 .&nbsp\;By the end of the session\, participants will have a clearer under
 standing of why customers behave the way they do and how to design marketi
 ng strategies that align with those behaviours to improve performance.&nbs
 p\;Group rates: CMA offers special rates for groups of 6 or more. Please r
 each out to learning@thecma.ca&nbsp\;to take advantage of group rates. Not
 e: for group rates to apply\, all registrations must be completed at the s
 ame time.
DTEND:20260722T163000Z
DTSTAMP:20260426T121217Z
DTSTART:20260722T140000Z
LOCATION:
SEQUENCE:0
SUMMARY:The Hidden Drivers of Consumer Choice: Applying Behavioural Science
  to Modern Marketing
UID:RFCALITEM639127879375096709
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">Marketing strategies
  are often built on an assumption that consumers make rational\, considere
 d decisions. In reality\, decades of behavioural research show that most c
 hoices are shaped by cognitive shortcuts\, emotional responses\, and subtl
 e contextual influences.&nbsp\;</p><p>This session is designed for marketi
 ng leaders who want to close that gap.&nbsp\;</p><p>Drawing on established
  behavioural science and proven marketing frameworks\, this course introdu
 ces a practical approach to understanding the hidden drivers of consumer c
 hoice. Participants will move beyond traditional segmentation and explore 
 how real decision-making processes influence brand perception\, purchase b
 ehaviour\, and customer loyalty.&nbsp\;</p><p>The session emphasizes the a
 pplication of structured frameworks to create more effective targeting\, m
 essaging\, and customer experience strategies. The focus is not on theory 
 alone\, but on how to apply these insights in real marketing environments 
 across retail\, financial services\, and consumer packaged goods.&nbsp\;</
 p><p>By the end of the session\, participants will have a clearer understa
 nding of why customers behave the way they do and how to design marketing 
 strategies that align with those behaviours to improve performance.&nbsp\;
 </p><p data-pm-slice="1 1 []"><strong>Group rates: </strong>CMA offers spe
 cial rates for groups of 6 or more. Please reach out to <span style="text-
 decoration: underline"><a href="mailto:learning@thecma.ca">learning@thecma
 .ca</a></span>&nbsp\;to take advantage of group rates. Note: for group rat
 es to apply\, all registrations must be completed at the same time.</p>
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