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PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
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TZID:Eastern Standard Time
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DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
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DTSTART:20250301T020000
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BEGIN:VEVENT
DESCRIPTION:Join fellow Chartered Marketers and CM Learners for an interact
 ive conversation designed exclusively for the CM community.Loyalty program
 s are everywhere\, but customer expectations have changed. Today’s custome
 rs expect more than points and discounts. They expect relevance\, ease\, p
 ersonalization\, and meaningful value in exchange for their data and engag
 ement.&nbsp\;This session explores how loyalty has evolved and what streng
 thens\, or limits\, loyalty today. Through real-world examples\, participa
 nts will examine the characteristics of more effective loyalty approaches 
 and consider whether their own programs and practices are keeping pace wit
 h today’s customer.
DTEND:20261104T180000Z
DTSTAMP:20260930T204023Z
DTSTART:20261104T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:CM Townhall - Is Your Loyalty Program Keeping Up?
UID:RFCALITEM639263832233222036
X-ALT-DESC;FMTTYPE=text/html:<p><strong>Join fellow Chartered Marketers and
  CM Learners for an interactive conversation designed exclusively for the 
 CM community.</strong></p><p>Loyalty programs are everywhere\, but custome
 r expectations have changed. Today’s customers expect more than points and
  discounts. They expect relevance\, ease\, personalization\, and meaningfu
 l value in exchange for their data and engagement.</p><p>&nbsp\;This sessi
 on explores how loyalty has evolved and what strengthens\, or limits\, loy
 alty today. Through real-world examples\, participants will examine the ch
 aracteristics of more effective loyalty approaches and consider whether th
 eir own programs and practices are keeping pace with today’s customer.</p>
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