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DESCRIPTION:You’ve heard the stats before. We’re exposed to over 5\,000 mar
 keting messages a day. We have the attention span of a goldfish. We get lo
 st in TikTok and often can’t find our way out. And you wonder why your ban
 ner ad isn’t getting clicks? Why you can't prove the effectiveness of your
  outdoor ad? It is increasingly difficult to defend the dollars spent in t
 actical marketing when you aren’t quite sure of the ROI. There has to be a
  better way.Enter Content Marketing. Simply defined\, Content Marketing is
  a strategic marketing approach designed to garner brand attention by focu
 sing on the creation &amp\; distribution of relevant and interesting conte
 nt aimed at attracting and retaining a defined audience. It’s about the pu
 ll vs. the push. Or in other words\, content marketing is the stuff people
  want to see\, not have to see.Content Marketing is not new. But it is mor
 e important than ever before. If the pandemic taught us anything\, it’s th
 at brands must find new ways of connecting to consumers in authentic and c
 ompelling ways.Group rates: CMA offers special rates for groups of 6 or mo
 re. Please reach out to learning@thecma.ca to take advantage of group rate
 s. Note: for group rates to apply\, all registrations must be completed at
  the same time.
DTEND:20240828T193000Z
DTSTAMP:20260412T140752Z
DTSTART:20240828T170000Z
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SUMMARY:Content Marketing
UID:RFCALITEM639115852726237785
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">You’ve heard the sta
 ts before. We’re exposed to over 5\,000 marketing messages a day. We have 
 the attention span of a goldfish. We get lost in TikTok and often can’t fi
 nd our way out. And you wonder why your banner ad isn’t getting clicks? Wh
 y you can't prove the effectiveness of your outdoor ad? It is increasingly
  difficult to defend the dollars spent in tactical marketing when you aren
 ’t quite sure of the ROI. There has to be a better way.</p><p>Enter Conten
 t Marketing. Simply defined\, Content Marketing is a strategic marketing a
 pproach designed to garner brand attention by focusing on the creation &am
 p\; distribution of relevant and interesting content aimed at attracting a
 nd retaining a defined audience. It’s about the pull vs. the push. Or in o
 ther words\, content marketing is the stuff people <em>want</em> to see\, 
 not <em>have</em> to see.</p><p>Content Marketing is not new. But it is mo
 re important than ever before. If the pandemic taught us anything\, it’s t
 hat brands must find new ways of connecting to consumers in authentic and 
 compelling ways.</p><br><hr><p><strong>Group rates: </strong>CMA offers sp
 ecial rates for groups of 6 or more. Please reach out to <a href="mailto:l
 earning@thecma.ca">learning@thecma.ca</a> to take advantage of group rates
 . Note: for group rates to apply\, all registrations must be completed at 
 the same time.</p>
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