BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 14.4//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Overview\nThis serves as a more advanced companion to the CMA’s  \;Communications Writing \;seminar. While the Communications Writ ing seminar is built around the needs of those responsible for developing external and internal forms of communications\, \;The Art of Copywriti ng \;is designed for experienced marketing copywriters who are looking to energize their writing by exploring and experimenting with different t echniques and hands-on writing exercises that will help take them beyond t heir comfort zone. The key here is helping you develop memorable phrases a nd sentences that can then serve as fundamental building blocks for market ing pieces. Also crucial is the development of the ability to write in a w ider range of voices to match up against diverse brands\, platforms and au diences. You should emerge from the seminar with fresh approaches to copyw riting and more confidence in your ability to persuade through your writin g. DTEND:20210428T163000Z DTSTAMP:20240329T135158Z DTSTART:20210428T140000Z LOCATION: SEQUENCE:0 SUMMARY:The Art of Copywriting UID:RFCALITEM638473027183517340 X-ALT-DESC;FMTTYPE=text/html: