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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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BEGIN:VEVENT
DESCRIPTION:As marketers move into leadership roles\, expectations shift qu
ickly — from managing campaigns to shaping business strategy\, aligning cr
oss-functional priorities\, leading multi-disciplinary teams\, and driving
commercial outcomes. Yet most marketers receive limited training on the p
ractical leadership and operating capabilities required at this level.This
interactive half-day session provides a focused\, practical look at the c
ore competencies of marketing leadership. Through tools\, examples\, and g
uided discussion\, you’ll learn how to structure and lead teams\, partner
effectively with finance and operations\, manage agency ecosystems\, make
informed resourcing decisions\, and influence outcomes across the organiza
tion. The session is designed to close common capability gaps and help mar
keting leaders operate confidently with broader organizational impact.Grou
p rates: CMA offers special rates for groups of 6 or more. Please reach ou
t to learning@thecma.ca \;to take advantage of group rates. Note: for
group rates to apply\, all registrations must be completed at the same tim
e.
DTEND:20260609T193000Z
DTSTAMP:20260614T032418Z
DTSTART:20260609T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:Marketing Leadership Essentials
UID:RFCALITEM639169898585841847
X-ALT-DESC;FMTTYPE=text/html:As marketers move in
to leadership roles\, expectations shift quickly — from managing campaigns
to shaping business strategy\, aligning cross-functional priorities\, lea
ding multi-disciplinary teams\, and driving commercial outcomes. Yet most
marketers receive limited training on the practical leadership and operati
ng capabilities required at this level.
This interactive half-d
ay session provides a focused\, practical look at the core competencies of
marketing leadership. Through tools\, examples\, and guided discussion\,
you’ll learn how to structure and lead teams\, partner effectively with fi
nance and operations\, manage agency ecosystems\, make informed resourcing
decisions\, and influence outcomes across the organization. The session i
s designed to close common capability gaps and help marketing leaders oper
ate confidently with broader organizational impact.
Group rat
es: CMA offers special rates for groups of 6 or more. Please
reach out to learning@thecma.c
a \;to take advantage of group rates. Note: for group rates t
o apply\, all registrations must be completed at the same time.
END:VEVENT
END:VCALENDAR