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DTSTART:20251102T020000
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DESCRIPTION:Digital Analytics is an 11-week online course designed to help 
 marketers become more data-savvy\, not data scientists.By empowering you t
 o become a data consumer\, this course will enable you to feel more confid
 ent in your marketing decisions and investments. Get inspired to generate 
 hypotheses\, to analyze results and to determine if your data makes sense 
 in the context of your business environment.The Digital Analytics course i
 s built on a strategic marketing planning foundation by demonstrating a go
 als-and-objectives-based approach. We’ll attempt to create a clearer path 
 between what you planned to happen vs. what actually happened across diffe
 rent marketing communications activities. Also\, share your findings (whil
 e respecting privacy concerns) with your peers in this interactive learnin
 g environment.Tap into your analytic curiosity and enhance your marketing 
 skills by exploring the possibilities of digital analytics!Group rates: CM
 A offers special rates for groups of 6 or more. Please reach out to learni
 ng@thecma.ca to take advantage of group rates. Note: for group rates to ap
 ply\, all registrations must be completed at the same time.
DTEND:20260922T033000Z
DTSTAMP:20260426T120411Z
DTSTART:20260706T130000Z
LOCATION:
SEQUENCE:0
SUMMARY:Digital Analytics Summer 2026
UID:RFCALITEM639127874515995867
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">Digital Analytics is
  an 11-week online course designed to help marketers become more data-savv
 y\, not data scientists.</p><p>By empowering you to become a data consumer
 \, this course will enable you to feel more confident in your marketing de
 cisions and investments. Get inspired to generate hypotheses\, to analyze 
 results and to determine if your data makes sense in the context of your b
 usiness environment.</p><p>The Digital Analytics course is built on a stra
 tegic marketing planning foundation by demonstrating a goals-and-objective
 s-based approach. We’ll attempt to create a clearer path between what you 
 planned to happen vs. what actually happened across different marketing co
 mmunications activities. Also\, share your findings (while respecting priv
 acy concerns) with your peers in this interactive learning environment.</p
 ><p>Tap into your analytic curiosity and enhance your marketing skills by 
 exploring the possibilities of digital analytics!</p><p><strong style="bac
 kground-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-size: inherit\;
  text-align: inherit\; text-transform: inherit\; word-spacing: normal\; ca
 ret-color: auto\; white-space: inherit">Group rates: </strong><span style=
 "background-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family: inh
 erit\; font-size: inherit\; text-align: inherit\; text-transform: inherit\
 ; word-spacing: normal\; caret-color: auto\; white-space: inherit">CMA off
 ers special rates for groups of 6 or more. Please reach out to </span><spa
 n style="text-decoration: underline\; background-color: rgba(0\, 0\, 0\, 0
 )\; color: inherit\; font-family: inherit\; font-size: inherit\; text-alig
 n: inherit\; text-transform: inherit\; word-spacing: normal\; caret-color:
  auto\; white-space: inherit"><a href="mailto:learning@thecma.ca">learning
 @thecma.ca</a></span><span style="background-color: rgba(0\, 0\, 0\, 0)\; 
 color: inherit\; font-family: inherit\; font-size: inherit\; text-align: i
 nherit\; text-transform: inherit\; word-spacing: normal\; caret-color: aut
 o\; white-space: inherit"> to take advantage of group rates. Note: for gro
 up rates to apply\, all registrations must be completed at the same time.<
 /span></p>
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