BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Most marketing teams have access to AI tools. Few have changed how the work actually gets done. After the initial rollout and training\, a small number of people may use AI extensively\, while most use it for ba sic tasks like drafting and summarizing. The barriers are usually organiza tional\, not technical. Teams may lack clear priorities for where AI shoul d be used\, workflows may not have been redesigned around what AI makes po ssible\, people may need more training and support\, and there may be litt le reinforcement after launch.This session treats AI adoption as a change management challenge\, not a tool rollout. The focus is not on teaching pe ople how to use AI tools\, but on helping leaders understand what it takes to change how their teams work.Over 2.5 hours\, participants work through five areas:Assess: Understand where your team is today and where the bigg est opportunities and barriers existPrioritize: Identify where AI can crea te the greatest value and what should be prioritizedRedesign: Identify wor kflows that may need to change around AI\, rather than simply adding AI to existing processesEnable: Consider the skills\, confidence\, training\, a nd support people need to adopt new ways of workingSustain: Explore how to reinforce adoption\, measure progress\, and adapt as AI capabilities evol veThe session combines short teaching segments with interactive discussion s and activities that participants apply to their own teams. Throughout th e session\, participants work through an AI Change Playbook framework to c apture their thinking\, identify areas for further exploration\, and begin shaping their priorities and next steps.Group rates: CMA offers special r ates for groups. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply\, all registrations must be completed at the same time. DTEND:20270119T210000Z DTSTAMP:20261115T014105Z DTSTART:20270119T180000Z LOCATION: SEQUENCE:0 SUMMARY:Leading AI Adoption in Marketing UID:RFCALITEM639302856657227629 X-ALT-DESC;FMTTYPE=text/html:

Most marketing teams have access to AI tool s. Few have changed how the work actually gets done. After the initial rol lout and training\, a small number of people may use AI extensively\, whil e most use it for basic tasks like drafting and summarizing. The barriers are usually organizational\, not technical. Teams may lack clear prioritie s for where AI should be used\, workflows may not have been redesigned aro und what AI makes possible\, people may need more training and support\, a nd there may be little reinforcement after launch.

This session trea ts AI adoption as a change management challenge\, not a tool rollout. The focus is not on teaching people how to use AI tools\, but on helping leade rs understand what it takes to change how their teams work.

Over 2.5 hours\, participants work through five areas:

  1. Assess: Understa nd where your team is today and where the biggest opportunities and barrie rs exist
  2. Prioritize: Identify where AI can create the greatest val ue and what should be prioritized
  3. Redesign: Identify workflows tha t may need to change around AI\, rather than simply adding AI to existing processes
  4. Enable: Consider the skills\, confidence\, training\, an d support people need to adopt new ways of working
  5. Sustain: Explor e how to reinforce adoption\, measure progress\, and adapt as AI capabilit ies evolve

The session combines short teaching segments with i nteractive discussions and activities that participants apply to their own teams. Throughout the session\, participants work through an AI Change Pl aybook framework to capture their thinking\, identify areas for further ex ploration\, and begin shaping their priorities and next steps.

Group rates: CMA offers special rates f or groups. Please reach out to learning@thecma.ca to take ad vantage of group rates. Note: for group rates to apply\, all registrations must be completed at the same time.

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