BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 14.4//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:The proliferation of data\, profound advancements in our abilit y to collect it\, and our need to meet privacy requirements in a rapidly s hifting landscape create overwhelming challenges for marketers. Strategic data integration requires careful decision-making about the types of data being used\, and the order in which actions are taken\, in order to achiev e specific objectives.\n\n How do you identify data points that will be most relevant to your goals?\n How will your ability to measure behavi our be impacted by external changes in tracking?\n Is personalization a lways necessary?\n What are the infrastructure needs\, costs of complia nce and potential ROI scenarios?\n When is segmentation beneficial?\n Does your technical footprint support effective use of the data you are collecting?\n\nJoin us at CMAinsights II to hear leading experts help demy stify these challenges. Find out how market research groups\, data scienti sts and creative teams can best work together to connect solutions to busi ness outcomes. DTEND:20210824T191500Z DTSTAMP:20240328T170654Z DTSTART:20210824T170000Z LOCATION: SEQUENCE:0 SUMMARY:CMAinsights II UID:RFCALITEM638472280142610998 X-ALT-DESC;FMTTYPE=text/html:
The proliferation of data\, profound advanc ements in our ability to collect it\, and our need to meet privacy require ments in a rapidly shifting landscape create overwhelming challenges for m arketers. Strategic data integration requires careful decision-making abou t the types of data being used\, and the order in which actions are taken\ , in order to achieve specific objectives.
\nJoin us at CMAinsights I I to hear leading experts help demystify these challenges. Find out how ma rket research groups\, data scientists and creative teams can best work to gether to connect solutions to business outcomes.
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