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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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TZNAME:Eastern Standard Time
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DTSTART:20250301T020000
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BEGIN:VEVENT
DESCRIPTION:Welcoming members Director level and up\, to join up to 15 Mark
 eting Leaders in this executive round table discussion.Join JAM CRM CEO An
 drea Cook on October 23\, 2025 and an intimate group of other senior marke
 ting leaders for a closed-door CMA Café conversation that cuts through the
  noise.This isn't another roundtable where everyone nods politely.&nbsp\;&
 nbsp\;Andrea will guide a strategic discussion on the questions that actua
 lly matter:&nbsp\;&nbsp\;When does personalization cross the line into per
 formance theater?&nbsp\;&nbsp\;Is your CRM strategy built for transactions
  or relationships?&nbsp\;&nbsp\;Are you personalizing behavior or just seg
 ments?&nbsp\;&nbsp\;Should you own the tools or focus on activation with t
 he right partners?&nbsp\;&nbsp\;Beyond the hype—how is AI practically chan
 ging the game?&nbsp\;&nbsp\;&nbsp\;Please submit your questions and come p
 repared to chat. Only 15 spots available.&nbsp\;
DTEND:20251023T140000Z
DTSTAMP:20260606T144027Z
DTSTART:20251023T130000Z
LOCATION:Ontario\,Canada\,Toronto\,67 Mowat Ave Suite 143
SEQUENCE:0
SUMMARY:CMA Café: The Future of Personalization: A Strategic Session
UID:RFCALITEM639163392276543104
X-ALT-DESC;FMTTYPE=text/html:<h2 data-pm-slice="1 1 []">Welcoming members D
 irector level and up\, to join up to 15 Marketing Leaders in this executiv
 e round table discussion.</h2><p><span style="background-color: rgba(0\, 0
 \, 0\, 0)\; color: inherit\; font-family: inherit\; font-size: inherit\; t
 ext-align: inherit\; text-transform: inherit\; word-spacing: normal\; care
 t-color: auto\; white-space: inherit">Join </span><strong style="backgroun
 d-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-size: inherit\; text-
 align: inherit\; text-transform: inherit\; word-spacing: normal\; caret-co
 lor: auto\; white-space: inherit">JAM CRM CEO Andrea Cook on October 23\, 
 2025</strong><span style="background-color: rgba(0\, 0\, 0\, 0)\; color: i
 nherit\; font-family: inherit\; font-size: inherit\; text-align: inherit\;
  text-transform: inherit\; word-spacing: normal\; caret-color: auto\; whit
 e-space: inherit"> and an intimate group of other senior marketing leaders
  for a closed-door CMA Café conversation that cuts through the noise.</spa
 n></p><p>This isn't another roundtable where everyone nods politely.&nbsp\
 ;&nbsp\;<span style="background-color: rgba(0\, 0\, 0\, 0)\; color: inheri
 t\; font-family: inherit\; font-size: inherit\; text-align: inherit\; text
 -transform: inherit\; word-spacing: normal\; caret-color: auto\; white-spa
 ce: inherit">Andrea will guide a strategic discussion on the questions tha
 t actually matter:&nbsp\;&nbsp\;</span></p><ul class="bulletList"><li>When
  does personalization cross the line into performance theater?&nbsp\;&nbsp
 \;<br></li><li>Is your CRM strategy built for transactions or relationship
 s?&nbsp\;&nbsp\;</li><li><span style="background-color: rgba(0\, 0\, 0\, 0
 )\; color: inherit\; font-family: inherit\; text-align: inherit\; text-tra
 nsform: inherit\; word-spacing: normal\; caret-color: auto\; white-space: 
 inherit\; font-size: inherit">Are you personalizing behavior or just segme
 nts?&nbsp\;&nbsp\;</span></li><li><span style="background-color: rgba(0\, 
 0\, 0\, 0)\; color: inherit\; font-family: inherit\; text-align: inherit\;
  text-transform: inherit\; word-spacing: normal\; caret-color: auto\; whit
 e-space: inherit\; font-size: inherit">Should you own the tools or focus o
 n activation with the right partners?&nbsp\;&nbsp\;</span></li><li><span s
 tyle="background-color: rgba(0\, 0\, 0\, 0)\; color: inherit\; font-family
 : inherit\; text-align: inherit\; text-transform: inherit\; word-spacing: 
 normal\; caret-color: auto\; white-space: inherit\; font-size: inherit">Be
 yond the hype—how is AI practically changing the game?&nbsp\;&nbsp\;</span
 ></li></ul><p>&nbsp\;Please submit your questions and come prepared to cha
 t. <strong>Only 15 spots available.</strong>&nbsp\;</p>
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