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DTSTART:20251102T020000
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DESCRIPTION:A strong marketing plan is more than a document—it's a roadmap 
 that connects strategy to execution\, guides resource allocation\, and inf
 luences key business decisions. In this interactive 2.5-hour virtual sessi
 on\, you'll be guided step-by-step through a proven strategic marketing pl
 an template. You'll learn how to complete each section\, connect marketing
  priorities to business objectives\, and use the plan to support budget an
 d resourcing conversations. This session is designed to demystify the stra
 tegic planning process and equip marketers with a practical\, repeatable a
 pproach.Note: This session is best suited for those who have completed the
  Marketing Planning Primer and already have a solid understanding of marke
 ting objectives\, strategies\, and tactics.Group rates: CMA offers special
  rates for groups of 6 or more. Please reach out to learning@thecma.ca&nbs
 p\;to take advantage of group rates. Note: for group rates to apply\, all 
 registrations must be completed at the same time.
DTEND:20250915T193000Z
DTSTAMP:20260309T184251Z
DTSTART:20250915T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:Beyond the Primer: Building a Strategic Marketing Plan That Deliver
 s
UID:RFCALITEM639086641711563804
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 1 []">A strong marketing p
 lan is more than a document—it's a roadmap that connects strategy to execu
 tion\, guides resource allocation\, and influences key business decisions.
  In this interactive 2.5-hour virtual session\, you'll be guided step-by-s
 tep through a proven strategic marketing plan template. You'll learn how t
 o complete each section\, connect marketing priorities to business objecti
 ves\, and use the plan to support budget and resourcing conversations. Thi
 s session is designed to demystify the strategic planning process and equi
 p marketers with a practical\, repeatable approach.</p><p data-pm-slice="1
  1 []"><span style="text-decoration: underline">Note:</span> This session 
 is best suited for those who have completed the Marketing Planning Primer 
 and already have a solid understanding of marketing objectives\, strategie
 s\, and tactics.</p><p><strong style="background-color: rgba(0\, 0\, 0\, 0
 )\; color: inherit\; font-size: inherit\; text-align: inherit\; text-trans
 form: inherit\; word-spacing: normal\; caret-color: auto\; white-space: in
 herit">Group rates: </strong><span style="background-color: rgba(0\, 0\, 0
 \, 0)\; color: inherit\; font-family: inherit\; font-size: inherit\; text-
 align: inherit\; text-transform: inherit\; word-spacing: normal\; caret-co
 lor: auto\; white-space: inherit">CMA offers special rates for groups of 6
  or more. Please reach out to </span><a href="mailto:learning@thecma.ca">l
 earning@thecma.ca</a><span style="background-color: rgba(0\, 0\, 0\, 0)\; 
 color: inherit\; font-family: inherit\; font-size: inherit\; text-align: i
 nherit\; text-transform: inherit\; word-spacing: normal\; caret-color: aut
 o\; white-space: inherit">&nbsp\;to take advantage of group rates. Note: f
 or group rates to apply\, all registrations must be completed at the same 
 time.</span></p>
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