- How to navigate analytics in a way that's easy to understand
- How to use analytics to evaluate performance by channel
- Search and social paid acquisition strategies
- Paid social messaging best practices
- Knowing who is coming to your site, what they are doing there, and some ideas around why they are leaving before they should
- An understanding of the benefits of speaking to the right people at the right time to help them on the journey to purchase
- Knowing how to unlock the value of your un-subscribes in ways you may not have heard before
You Will Benefit From
President, AOK Marketing
Dave Burnett speaks from experience. After founding 4 businesses (one of which recently went on to be sold for 110 million dollars US) he authored an introduction to digital marketing: 'From Bricks to Clicks' in 2015.
A regular columnist with The National Post with over 40 columns on subjects ranging from Personal Branding to utilizing AI in our quickly changing landscape, he loves simplifying our complex world.
Today he enjoys spending his time on both sides of the border helping the teams behind the brands understand how marketing, and technology, must work together to win.