Paid Acquisition Strategy for 2021 and Beyond

Members: $295

Non-Members: $395

CPD CREDITS Earn 1.2 CM

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Overview

You're investing in paid social, paid search, affiliate marketing, SEO and more. Your vendors are telling you you're getting great brand reach and are making tons of money. But how can you be sure?

In this hands-on intermediate level session you will learn which channels are working for you (organic, paid, social, referral, email, etc.) which aren't, and how to make educated decisions around where to allocate your budget. We'll cover some best practices based on measurable goals, where your prospects are on their journey, and truly understanding what is working for them, and what isn't.

To get the most out of this session you should have a basic knowledge of digital acquisition, and access to an analytics account at your organization.

How to navigate analytics in a way that's easy to understand
How to use analytics to evaluate performance by channel
Search and social paid acquisition strategies
Paid social messaging best practices

You Will Benefit From

Knowing who is coming to your site, what they are doing there, and some ideas around why they are leaving before they should
An understanding of the benefits of speaking to the right people at the right time to help them on the journey to purchase
Knowing how to unlock the value of your un-subscribes in ways you may not have heard before

Marketers with a basic knowledge of digital acquisition, and access to an analytics account so you can do your own research after the fact with what you learn.

Dave Burnett
President, AOK Marketing

Dave Burnett speaks from experience. After founding 4 businesses (one of which recently went on to be sold for 110 million dollars US) he authored an introduction to digital marketing: 'From Bricks to Clicks' in 2015.

A regular columnist with The National Post with over 40 columns on subjects ranging from Personal Branding to utilizing AI in our quickly changing landscape, he loves simplifying our complex world.

Today he enjoys spending his time on both sides of the border helping the teams behind the brands understand how marketing, and technology, must work together to win.

Cancellation of registration must be received by e-mail no later than ten (10) business days prior to the date of the seminar in order to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the seminar. If you registered for a seminar but are unable to attend, substitutions are welcome anytime prior to the seminar at no extra cost.