Perspectives on the Role of Marketing
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As Canada’s largest and most trusted food delivery app, Skip operates in over 250 cities and towns across the country with more than 38,000 restaurant partners on the network. Tune in to our conversation with SkipTheDishes CEO, Kevin Edwards and John Wiltshire, President and CEO of CMA, to hear perspectives on the role marketing has played in the organization’s strategy and success, and how they’ve led the industry in proactively responding to the impacts of COVID-19 on their restaurant partners since March 2020.
John Wiltshire
President and CEO
CMA
A highly accomplished senior executive with experience in marketing and product strategies, John is currently in the position of President & CEO for the Canadian Marketing Association (CMA). In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication. John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver results. His strong leadership and operational expertise as well as his people-first approach has left a significant impact on the companies he has worked for and the people he has worked with.
Chief Executive Officer
SkipTheDishes Restaurant Services Inc.
President & CEO
CMA