Brand Elective Spring 2021

Cancellation of enrollment must be received in writing (e-mail is acceptable) no later than 7 days before the start date of the course. An amount of 10% of the course fee (incl. HST) will be deducted to meet administration costs, and the remainder will be refunded.

Registrations cancelled within 7 days of the course start date will NOT be refunded. Requests for deferral should be made in writing (email is acceptable). All deferral requests must be received prior to the start of week 3. Learners may only defer to the next available semester.

Please contact the CMA at charteredmarketer@thecma.ca if you have any questions. 

Open to participants in the Chartered Marketer program who have successfully completed Applied Marketing Core 3.

How to:

• Interpret how changing market and consumer conditions impact brands and identify strategies to adapt brands for success
• Examine the strategy, process and methods of brand development that drives profitability and brand equity
• Review best practice brand strategies and approaches for organizational structures, governance and brand value metrics
• Assess and summarize the critical elements that impact brand equity, customer brand affinity and business profitability throughout a brand’s life stage