8/5/2024 12:00:00 PM
On-Demand Course

Compliance for Marketers 2024 - On Demand

Members: $129

Non-Members: $179

CM Members: $103

CM Non-Members: $143

  • Describe the laws and regulations that govern marketing activities in Canada.

  • Define the purpose and value of the CMA’s Codes for marketing self-regulation, including the Canadian Marketing Code of Ethics & Standards and the Code of Conduct for Professional Marketers (for Chartered Marketers).

  • Identify some of the common compliance risks and issues marketers face.

Module 1: Competition Law

  • The Competition Act
  • How does the Competition Act Apply to Marketing

Module 2: Consumer Protection

  • Consumer Protection Laws

Module 3: Privacy

  • Why is Privacy Important
  • Privacy Law
  • The 10 Privacy Principles
  • Key Privacy Issues for Marketers
  • Changes to Privacy Rules

Module 4: Anti-Spam

  • Canada’s Anti-Spam Law (CASL)
  • CASL Exemptions

Module 5: Telemarketing

  • Telemarketing Regulations
  • Telemarketing under the Competition Act

Module 6: Accessibility

  • Accessibility Laws

Module 7: Marketing to Children and Teens

  • Quebec: Advertising Directed at Children
  • Special Considerations

Module 8: New Legislation on the Horizon

  • Upcoming Artificial Intelligence Regulation
  • New Online News and Streaming Legislation

Module 9: Marketing Self-Regulation: CMA Codes

  • Canadian Marketing Code of Ethics and Standards

This course is open to learners who have completed the Summit course of the Chartered Marketer program, as a requirement before obtaining the CM designation. The course is open to all other learners as well.

We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed. 

Taylormade Golf Company
City of Mississauga
Canadian Marketing Association
MediaMonks Toronto Limited
CAA South Central Ontario
City of Mississauga
IG Wealth Management
Wilfrid Laurier University
Thunder Bay Community Economic Development Commission
Marine Atlantic
Carat Canada
Art Fresh Inc.
Wilfrid Laurier University
PwC Management Services LP
PwC Management Services LP
TikTok Canada
Bell Canada
Norton Rose Fulbright
UHN Foundation
McDonald's Restaurants of Canada Limited
Environics Analytics
Aviva Canada Inc.
Sobeys Inc.
Active International
HomeEquity Bank
Motum B2B
CIBC - Canadian Imperial Bank of Commerce
EQ3 Ltd.
TikTok Canada
Salt XC
TD Bank Group
Farm Boy Company Inc.
Smith School of Business- Queen's University
Aviso Wealth
TD Bank Group
HEC Montreal
Canadian Marketing Association
CIBC - Canadian Imperial Bank of Commerce

Major Sponsors

  • BMO-800x450
  • CIBC-800x450
  • Microsoft-2023