Entry Details

The 2021 CMA Awards will be accepting campaigns that have results tabulated within the last 18 months (between December 1, 2019 and June 1, 2021). Campaigns that ran in Canada or campaigns that ran in other markets but were developed by Canadian marketers for Canadian clients are eligible for entry *.

Learn more about our Special Awards and Premiere Awards which are complimentary to enter. Visit our FAQ’s and our Disciplines & Categories sections for additional details.


*Please note the CMA reserves the right to reassign the entry category, disqualify entries that do not meet these requirements, in which case the application fee will be refunded.

CMA Awards Entry Deadlines 2021

CMA encourages submitting entries early by offering multiple deadlines with increasing entry fee rates. The early–bird deadline offers the lowest entry fee. Entry fees are increased for the final deadline with pricing surcharge for non–member taking effect in the last few days.

Early-Bird Deadline | June 18, 2021 @ 12PM ET
Member Pricing: $300
Non-Member Pricing: $450

Regular Deadline | July 5 @ 11:59PM ET
Member Pricing: $450
Non-Member Pricing: $600

Final Deadline | July 26 @ 11:59PM ET
Member Pricing: $450
Non-Member Pricing: $700

Deadline Extension Fees

The final deadline to submit is July 26th at 11:59 pm ET. If you require an extension below is a list of the fees. To request an extension please contact awards@thecma.ca

Member: $100
Non-Member: $200

CMA Member Discount

The CMA is pleased to offer all Members their first entry submission at 50% off. Once you add all your entries to your cart, please use the discount code **CMAMEMBER50**. Please note this code is valid for one submission for each Member organization only.

Submit your entry


The goal of the CMA Awards is to recognize the top marketers in the country for excellence in marketing, whatever the discipline, whatever the sector.

Of course, a marketing campaign can't start without a strategy. It can't be done without great creative. And it can't succeed without great results.

This is why the judging process will be based equally on:


A great strategy drives impactful creative. Impactful creative drives great results. And great results – sales, click–through rates, perception changes, behavior changes – are proof that the objectives as set out in the strategy were met or, even better, surpassed.

Our belief: the more equitably the work is judged, the more meaningful the awards will be to the winners and to the entire Canadian marketing community.

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